HALLYU IN VIETNAM I. Introduction: In recent year, the Korean wave has been significantly popular among Asian countries such as China, Hong Kong, Taiwan, Thailand and Indonesia. Korean wave is usually called Hallyu which “is a neologism referring to the increase in the popularity of South Korean culture since late 1990s” (Korean wave, n.d.). This Hallyu trend not only gains popularity in Asian countries like Vietnam, Japan, China and Thailand but also spreads to South America and Europe
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strategy to promote a product or services by using his/her fame -organizations use celebrities to drive up sales and have a positive impact on profits -uses Kpop group (BigBang) - Familiarity: South Korean boyband formed by YG Entertainment (big fan base- girls & guys) – well-known boyband in the world. - Image: very popular as the Kpop craze is ongoing right now. They even have their own solo concert performance (most recent in Malaysia 7th Feb - Taeyang) - Match with product: Samsung is
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Final Year Essay Economic development in South Korea First of all, I decided to do my final year essay on South Korea’s marketing because I’m a massive fan of this country. Indeed, I have chosen economics as my study option. Then, it was obvious to talk about the Mark in South Korea during a whole year. I had to answer a question which was “Why South Korea will soon be the most influent country in the world ?”. Through different themes, I’m going to answer to this question again. However
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The term consumerism is defined simplistically by the masses. Its common definition of increasing spending for wants and supposed needs may be attributed to the small world we often find ourselves in. While this definition is true, it reduces the concept of consumerism to a culture of overspending. If we were to check the entire concept of consumerism, we would find that more than a habit, it is a political movement and an economic instrument. In its political aspect, consumerism is an institutionalized
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Ailee : A Rising Star from Heavenly Talents World! The Rising Debut Is there any of you don't know who Ailee is?? This rookie singer debuted on February 6th with the single "Heaven" and got a very welcome warm loves from fans. Before her debut on Kpop industrym Ailee was a singer under Muzo Entertainment based out of New York and New Jersey. There, Ailee collaborated with various musician such as Johnnyphlo, Decipher, and many more. After signed with YMC Entertainment and joined as its trainee,
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other published work. The method used in this study is the descriptive method of research. The researcher gathered information from published articles like K-pop Domination: Good or Bad Influence?, Filipinos Get Hooked on K-Pop Craze, Korean Dramas, Kpop Helped Reshape Philippine TV, Music, Korean Culture in the Philippines, Korean Lifestyle, Korean Wave Hits the Shore of the Philippines, Koreanovela and its Reception among Filipino Audience, Korean ‘Hallyu’ and the Pinoy Invasion, and By Design: A
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popularity and growing influence.[73] As South Korea continues to develop its IT infrastructure, K-pop music is being shared over the internet and through mobile devices more rapidly than ever.[92] One of the biggest examples of the globalization of KPOP is the emergence of PSY's "Gangnam Style" on the market. In October 2012, Psy became the first South Korean artist to hit the number 1 spot on top UK charts. Best worldwide selling K-Pop artist is Super Junior, they came noticeable by their songs;
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next concert, fan girls make it a mission to support their obsessions as much as possible. For me, it all started when a friend introduced me to the world's most famous band such as, artic monkeys, the beatles, one direction, the vamps and more! And kpop too hehehe (ANIS) What started out as a simple hobby soon became an obsession. My friends started following the band members on social media in the beginning. That quickly turned into purchasing albums, posters, notebooks, and even pillows that
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How Did Gangnam Style Go Viral? The Gangnam Viral Marketing Style Playbook 518 209 Digg6 Reddit34 StumbleUpon2 Click here to download a Word Document version of this report Andy here, having a look at the story behind Gangnam Style and trying to understand not only how it went viral, but identifying the key strategies behind making content spread virally via the web. I think we are the first to put our head above the parapet and come out with a comprehensive review of the Gangnam Style
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Korean Plastic Surgery I. Introduction A big pointed nose like Anna Kendrick, cat eyes like Megan Fox, jaw line like Reese Witherspoon and a skinny waist like Kim Kardashian are every Korean woman’s dream. So many Korea people had done plastic surgery, it is just like wearing make up for Korean people. According to International Society of Aesthetic Plastic Surgeon, Korea has been one of the world leader in plastic surgery. Plastic surgery becomes natural and harmless because everyone does it
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