5.3 Audience Relationship: Emphasize the Positive Revise these sentences to be positive rather than negative. • a. To avoid damage to your credit rating, please remit payment within 10 days. • b. We don’t offer refunds on returned merchandise that is soiled. • c. Because we are temporarily out of Baby Cry dolls, we won’t be able to ship your order for 10 days. • d. You failed to specify the color of the blouse that you ordered. • e. You should have realized that waterbeds will freeze in unheated
Words: 670 - Pages: 3
Business Adminstration East West University What have been the key success factors for Krispy kreme? Ans: Krispy Kreme is the “Hottest Brand in America”. It was founded in 1937. From that time it has a brand image of old-fashioned feel. It wants to fulfill the demand of all customers. Brand image works a lot to do this. The company’s marketing is grassroot local. Krispy Kreme has no traditional advertising budget rather it goes for the aid of local groups and charities. But
Words: 302 - Pages: 2
Case #6: KRISPY KREME DOUGHNUTS, INC. Synopsis and Objectives This case considers the sudden and very large drop in the market value of equity for Krispy Kreme Doughnuts, Inc., associated with a series of announcements made in 2004. Those announcements caused investors to revise their expectations about the future growth of Krispy Kreme, which had been one of the most rapidly growing American corporations in the new millennium. The task is to evaluate the implications of those announcements
Words: 1151 - Pages: 5
1. Discuss the Dunkin’ Donuts store and/or visit the company’s website. Dunkin’ Donuts is famous for their many varieties of doughnuts and their wide range of bakery products which include muffins and bagels. Dunkin’ Donuts was first introduced as a retailer designed to bring quality donuts and the freshest coffee to consumers. Since they opened for business, it has rapidly became an intrinsic part of the American society . Though famous for their bakery goods that include among
Words: 666 - Pages: 3
Healthy Fast Food? Women Are Buzzing About McDonald’s Jan. 27 2011 - 1:24 pm | 3,391 views | 0 recommendations | 3 comments By JENNA GOUDREAU While many may deem “healthy fast food” an oxymoron, a recent report finds that fast food and sugary brands with new health initiatives are gaining women’s approval. Marketing research group Women at NBCU tracks the top 500 brands that are most important to women each month by following what they search for and talk about online. In the last six months
Words: 1984 - Pages: 8
Supermarket center aisle sales include: cookies ($3.7 billion), pastries/doughnut ($1.7 billion), baking mixes ($1.1 billion), and prepared pies and cakes ($1 billion). ("Digging into Desserts," in Food Technology, November 2011 (Vol. 65, No. 11), p. 17) Krispy Kreme is an international doughnut and coffee brand that is best known for its Original Glazed Doughnuts and Signature Coffee. The brand is present in more than 20 countries worldwide including the United States, Australia, Korea and the Philippines
Words: 3187 - Pages: 13
CASE 8: KRISPY KREME DOUGHNUTS Krispy Kreme is a doughnut manufacturer and retailer that were founded in July of 1937. Within its seventy year life time KK went from a small rented out building in Winston-Salem, North Carolina to a global recognizable firm. Through that time KK has become a franchising company that has made changes within its life time. Most of the changes came in the late 1990s and early 2000s. A few years after those changes were made KK management realized that they had made
Words: 1072 - Pages: 5
Krispy Kreme Doughnuts ACCT 6334. Taiwan – Auditing Fall 2013 Class Research Project STUDENT: Chien-Yun Tseng UTD ID# 2021195349 Table of Contents INTRODUCTION................................................................ 3 CHAPTER1. THE CLIENT ACCEPTANCE /CONTINUATION PROCESS, INCLUDING ESTABLISHING AN UNDERSTANDING WITH THE CLIENT ... 4 CHAPTER2. OBTAINING AN
Words: 3788 - Pages: 16
Cheerios and cholesterol and rice krispies and immunity The food and drug administration (FDA) warned General Mills about the content of its ads for cheerios. The warning le tter that the agency sent to general mills focused on the company’s claims that its cereal, cheerios, was “clinically proven to help lower cholesterol”. The ads also claimed that the cereal could reduce bad cholesterol by 4% in 6 weeks. General Mills indicated that it has used the claim in its ads for more than 2 years and
Words: 451 - Pages: 2
consistently avail of them on a day-to-day basis. Target Go Nuts Donuts and Highland Coffee were made to be affordable food items because most of its customers are price sensitive. Go Nuts Donuts are made in a similar style as those from its competitor, Krispy Kreme, but are less sweet, but larger and last a longer period. Highland Coffee is made from the best robusta coffee from Vietnam; it is at least P10 cheaper than rivals. Clearly, the two food products seek to cater to groups who want quality donuts
Words: 1748 - Pages: 7
