PRAKTISCHE OPDRACHT MARKETING HOOFDSTUK 16 T/M 19 WAT MOET JE DOEN? Maak een schriftelijk verslag over één product en één dienst als je de opdracht alleen doet, of twee producten en twee diensten als je de opdracht met een medeleerling uitvoert. Beantwoord in dit werkstuk onder meer de vragen die hierna gesteld zijn en volg daarbij de instructies. Het werkstuk moet in ieder geval de volgende onderdelen bevatten: 1. Inhoudsopgave 2. Inleiding 3. Beantwoording van de vragen
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selling those products all closed at 6pm, something clicked” (Feran, 2011). Lastly, their product itself is differentiated, and one main way is that the bags and most items can be monogrammed. Cost Effectiveness: Krispy Kreme is my example for cost effectiveness. First, Krispy Kreme significantly outperformed the market estimates for earnings per share for yearend 2011 by posting $2.01 EPS while the estimate averaged at $0.06 EPS. This, along with its increase in margins displays cost effectiveness
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Case 5-5 Krispy Kreme 1. In each round trip transaction, Krispy Kreme recognized additional income in an amount more or less equal to the funds that were paid back from the franchises. As a result, Krispy Kreme filed annual, quarterly, and current reports with the SEC that contained misstated financial results, failed to have books and records that accurately and fairly reflected its transactions and disposition of assets, and failed to set up and maintain internal accounting controls sufficient
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1. งบกำไรขาดทุนและงบดุลของ Krispy Kreme Doughnut แสดงให้เห็นถึงฐานะและผลการดำเนินงานอย่างไร สื่อถึง ผลและฐานะที่แท้จริงของ Krispy Kreme Doughnut หรือไม่ คำตอบ รายการในงบกำไรขาดทุนและงบดุลของ Krispy Kreme Doughnut เป็นเพียงการบันทึกสิ่งที่ผ่านมาในอดีต ไม่ใช่การ แสดงมูลค่าที่แท้จริงหรือไม่สามารถแสดงให้เห็นถึงฐานะและผลการดำเนินงานที่แท้จริงของบริษัทได้ นักลงทุนใช้ข้อมูลจากผล ประกอบการเพื่อวิเคราะห์และคาดการณ์เกี่ยวกับอนาคตของบริษัท เนื่องจาก Krispy Kreme Doughnut เป็นบริษัทที่จดทะเบียนในตลาดหลักทรัพย์
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I. POINT OF VIEW This case is analyzed from the point of view of a third party consultant. II. PROBLEM There is inefficiency in the management of Krispy Kreme Doughnuts, Inc. in terms of its operations, marketing, accounting, and investment planning. III. OBJECTIVES a. To gradually gain back analysts’, investors’ and lenders’ confidence in the company in the succeeding months. b. To increase sales and profitability in terms of its core business, selling of doughnuts. c. To regain and increase
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on technology Krispy Kreme Doughnut case study Purchasing a secret yeast-raised doughnut recipe from a French chef in New Orleans, Vernon Rudolf opened the first Krispy Kreme in Winston-Salem, NC in July of 1937. The plan was to supply doughnuts to local grocery stores, but customers soon started inquiring about purchasing hot doughnuts. A hole was cut in a wall of the store and he started selling “Hot Original Glazed” doughnuts directly to customers. Currently, Krispy Kreme produces more than
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1. Where should Krispy Kreme go next? List the next ten countries they should enter in order of most viable. What criteria did you use to compose your list? 1. Canada 2. United Kingdom 3. Australia 4. New Zealand 5. Mexico 6. Japan 7. Spain 8. Taiwan 9. China 10. Germany The criteria and questions used to compose the list of viable countries for Krispy Kreme to enter were: 1. Does the product and experience associated with product have a potential place in the new market? 2. Country
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Comparison of Facebook Communication Strategy: Dunkin’ Donuts -v- Krispy Kreme Doughnuts Introduction This report will compare the facebook communication strategy of Dunkin’ Donuts and Krispy Kreme. Social media is a major media and branding platform for many retailers today both new and established. This method of communicating with consumers is both inexpensive and immediate, so it provides a huge benefit to the company with the least cost. For these reasons, social media sites like facebook
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4-12 Reliability is a situation that a product will show its function normally for a reasonable length of time. Maintainability is the cost of repairing or maintaining a product or service. Reliability and Maintainability are two important things to measure how good about the product or service. If a product has reliability and maintainability in same time, that will be a great product. Philishave has both reliability and maintainability. I can use Philishave for 10 years and maintain good
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A COMPARATIVE STUDY ON THE MARKETING STRATEGIES OF J.CO DONUTS AND COFFEE AND KRISPY KREME DOUGHNUTS. Significance of the Study In general, any study on how customers perceive marketing strategies is significant because it is usually used in determining if marketing strategies employed by companies are effective and if they translate into what customers expect from products and services that they patronize. Specifically, the following will also benefit much from the study: Methods and Procedure
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