towards Ice creams: A perspective on Kwality Walls Contents 1. History of Ice creams 3 2. Stages of Consumption 3 3. Market Analysis 4 3.1. Ice cream industry in India 4 3.2. Challenges 6 3.3. Future growth prospects 6 4. Attitudinal factors: Ice creams 7 5. Company background 8 6. Short-term and Long-term Memory factors in Ice cream 10 7. Maslow’s Hierarchy 10 8. Competitors 11 9. Recent Developments in Ice cream industry 12 9.1. Effect on Kwality Walls 13
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Market Segmentation of Kwality Walls Cornetto HUL had entered the ice-cream market through acquisitions of approximately 150 crores. It acquired Dollops from Cadbury’s in 1993 while it bought Kwality and Milkfood in 1995. Since Amul has entered into the ice-cream market, Walls has lost a huge market share to Amul. To again gain the lost market share, HUL has modified their market segmentation. On the basis of Density, it has segmented Indian market into Urban and rural area. It has decided to focus
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surveyed 15 Category of retail outlets as per sales of ice cream 16 Penetration of Vadilal Products in retail outlets in Navi Mumbai 17 Brands which sell the most in Navi Mumbai 18 Brands which people demand most 19 Popular categories of ice creams 20 Importance of packaging of ice creams 21 Replacement of expired products or faulty products 22 Influencing factors for stocking decision for ice creams 23 FINDINGS OF THE STUDY 24 RECOMMENDATIONS 25 QUESTIONNAIRE
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Introduction Current Market size and growth Ice creams are available in various forms such as cone, cups, bar (candy), party pack etc. Candy sticks account for about 25-30% of volumes, whereas cups and other novelties contribute the rest. Frozen desserts market in India is very small and refers to oil fat (instead of milk fat) based ice creams. Besides, a wider range of frozen desserts is also made in-house and served in 5 star hotels. The ice cream market in India is currently estimated to be
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Ice Cream Industry in India Sunday, 01 November 2009 00:00 Aswathi Muralidharan Opportunities - Other business opportunities http://www.dare.co.in/opportunities/other-business-opportunities/ice-cream-industry-in-india.htm Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful
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India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely would,
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No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Topic Executive Summary Background of the organization Objectives and Limitations of the study Industry Snapshot Market Share of Ice-Cream Brands Introduction on Ice Cream Industry Current market scenario Future of Ice Cream Market in India SWOT Analysis of Amul Ice Cream Monitoring & Enhancing sales Research Methodology Findings Conclusion Recommendations Other Findings Marketing Strategy Other Recommendations Annexure Page 7 9 14 15 16 17 18 19 19
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the ice cream industry is estimated to occupy Rs. 22 billion (US $500 million) of the whole food industry 4.66 trillion (US $105 billion). Even though the growth rate of ice cream industry in India is 12% since 2001, which is considered low compared to other countries, it is still an up-wards sloping growth rate. Firstly, it is because of the long and extremely hot weather in India. Secondly, the middle class in India is emerging and therefore a mean of booming purchasing power. Ice cream industry
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AMUL ICE CREAM is made from Milk and Milk products, Sugar, Stabilizers & Emulsifiers. Composition: * Total Solids 40% to 41% * Sugar 15% Approx. * Acidity 0.17% to 0.19% * Protein 3.9% to 4.1% Food Energy Value: Calories per 100 ml -196.7 kcal Flavors: Vanilla, Strawberry, Pineapple, Orange, Rose, Mango, Chocolate, Honey-Dew-Melon, Tutti-frutti, Litchi, Kesar Pista, Kaju Draksh, Butterscotch, Chocochips, Rajbhog and Cashew Break. Packaging:
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op y Gujarat Cooperative Milk Marketing Federation (GCMMF), the largest food company in India, recorded a turnover of Rs 2882 crore ($ 0.65 bn) in 2003-04. Its flagship brand ‘Amul’ was the market leader in butter, whole milk, cheese, ice cream and dairy whitener. GCMMF was the largest cooperative movement in India with 2.2 million milk producers of Gujarat organized in 10,552 cooperative societies. GCMMF collected 5 million litres of milk per day from its shareholders who owned 3.2
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