In 1993 the American iconic company IBM hired a new turnaround CEO named Lou Gerstner. In this Harvard Business Review article entitled Diversity as Strategy, Harvard Professor David A. Thomas writes about an aspect of Gerstner’s strategy is really a story about people, starting with the diversity of people within IBM, and the positive replication into their global markets. These markets include customers, employees, and the search for new talent to recruit. Gerstner realized that an organization
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Marketing Myopia, Journal Article 1 Sylvia DeSormeau Marketing Management, MKT 308 Rob Koonce, Instructor May 1, 2009 "Marketing Myopia" is an article published in the Harvard Business Review originally in 1960. The very fact that it is still being used as a teaching tool in a marketing class in 2009 speaks volumes for the article's central message, that top executives must define their industries correctly. It seems simple enough, and yet Levitt supplies the reader with many examples of industries
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HW ASSIGMENT #2 The topic is selected for my weekly assignment is ‘Managing Oneself’. It’s also the title of an article Peter Drucker wrote on Harvard Business Review in 1999. I found it very useful either for the topics we discussed in class during these past two weeks and for my career, both as a student and as a business person. In the article, Drucker focuses the attention on 5 specific, but at the same time broad, questions: ‘What are my strengths?’, ‘How do I work?’, ‘What are my values
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NIKE IN SOUTHEAST ASIA | | Nike in Southeast Asia Is it ethical for a company to move its manufacturing jobs from country to country looking for the best price to pay for its product? Can Nike afford to ignore the five forces outlined by Harvard University professor Michael Porter? No they can’t! If they do, they will end up like all those before them that have, closed! Before we take a look at why Nike is such a “Bad Guy,” let’s take a look at the American worker. For many decades now, they
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clear goals and relevant measures, and review progress at every step. Peter Drucker, with the masterly subtlety that is his trademark, comes down somewhere in the middle. Yes, he writes in this article, innovation is real work, and it can and should be managed like any other corporate function. But that doesn’t mean it’s the same as other business activities. Indeed, innovation is the work of knowing rather than doing. Drucker argues that most innovative business ideas come from methodically analyzing
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perates. The concept of shared value—which focuses on the connections between societal and economic progress— has the power to unleash the next wave of global growth. An increasing number of companies known for their hard‐nosed approach to business—such as Google, IBM, Intel, Johnson & Johnson, Nestlé, Unilever, and Wal‐Mart—have begun to embark on important shared value initiatives. But our understanding of the potential of shared value is just beginning. There are three key ways that companies can create shared value opportunities:
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Transien Achieving a sustainable competitive edge is nearly impossible these days. A playbookfor strategy in a highvelocity world by Rita Günther McGrath 62 Harvard Business R ARTWORK Tara Donovan, Untitted (Styrofoam Cups), aoo8, Styrofoam cups •and glue, installation dimensions variable SPOTLIGHT ON STRATEGY FOR TURBULENT TIMES Each month we illustrate our Spotlight package with works from an accomplished artist. We hope that the lively, cerebral creations of these photographers, painters
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through bull and bear markets, and has been a fixture on Fortune’s list of the top companies to work for. It’s a safe bet that just Getty Images and IPNstock 82 Harvard Business Review | April 2008 | hbr.org It’s a dirty little secret: Most executives cannot articulate the objective, scope, and advantage of their business in a simple statement. If they can’t, neither can anyone else. Can You Say What Your Strategy Is? about every one of its 37,000 employees could express the
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HBR.ORG JULY AUGUST REPRINT F B Why Top Young Managers Are in a Nonstop Job Hunt by Monika Hamori, Jie Cao, and Burak Koyuncu IDEA WATCH IDEA WATCH FOR ARTICLE REPRINTS CALL OR , OR VISIT HBR.ORG Why Top Young Managers Are in a Nonstop Job Hunt THE CAREER DEVELOPMENT GAP We asked young managers: On a scale of 1 to 5, how important are these items to you? We also asked to what extent their employers provide them. The biggest discrepancies are (not surprisingly) in the areas
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השיווק בארגון, מושגי יסוד בשיווק, בידול ומיצוב נושא: שיעור 1 קריאה רלונטית: מושגים מרכזיים: פרקים 11,9,,,2,1 מספר החובה של הקורס School Publishing Levitt, T. (1960). Marketing Myopia. Harvard Business Review, 3-21, from Harvard
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