Introduction This report is based on the ‘L’Oreal: Expansion in China’ case study. L’Oreal is a successful French cosmetic company that involved into many different international markets. This report will discuss how L’Oreal gets into the Chinese cosmetic Market and the strategic to develop their brand in the Chinese market. L’Oreal acquires two famous Chinese cosmetic brands which are Yue-Sai and Mininurse. It is in order to entrance the market quickly and sales the most suitable products. The
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L'Oréal, the world's largest cosmetics and beauty company, was founded in 1907 by the French chemist, Eugene Schueller. After a little over a century of steady growth, L'Oréal has jumped from being a small family business to become the world’s leader in the cosmetics industry. Today, the L'Oréal group has regions in more than 150 countries in the world that are home to 283 branches, more than 100 agents, 50,491 employees, 42 factories, and more than 500 high-quality and popular brands of cosmetics
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Contents 1. Introduction2 2. Culture2 2.1 L’Oréal in China: Product line 2.1.1 Product line: Facial Skin Care………………………………………………………….2 2.1.2 Product line: Skin Whitening……………………………………………....................3 2.2 L’Oréal in the USA: Product line 2.2.1 Product line: Eyes Makeup……………………………………………………………..4 2.2.2 Product line: Skin Tanned……………………………………………………………....5 2.3 Comparison and analysis………………………………………………………………………..6 2.4 Improvements and recommendations……………………………………………………
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Yue Sai L’Oreal China has adapted its marketing strategy to fit the needs of the Chinese consumer: in 2004, it has acquired the first modern cosmetics brand of China, Yue Sai. The cosmetic world is a market that keeps on growing: numerous new patents rhythm the life of each skincare line, and trends come and go as quick as they do in fashion. While luxury cosmetics are still being associated with Europe for Chinese women, the clientele is becoming more and more interested in skincare lines
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Case Analysis Questions for Case 7-2 (pp. 222-223): Cosmetics Giants Segment the Global Cosmetics Market 1. What product lines do L’Oreal offer in its home market (France) and other developed markets (USA, UK, etc.)? How does L’Oreal segment and target in these established markets? (You need to visit L’Oreal website and conduct additional online research to find relevant information and answer this question.) France: • Makeup (tint/tone, lips, eyes, nails) • Facials (organized
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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
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pomysly: Secure the base (because of high share in sales, important for future growth), use as recruitment/education strategy, Multi- Brand Strategy L’Oréal uses a multi-brand strategy to cover the mass market in China. The best way to describe their diversified brands is that of a pyramid: At the base of the pyramid comprise of L’Oréal Paris, Maybelline Garnier, and Mini-Nurse – all products that target the mass market. Brands such as Vichy, Kerastase, and Matrix make up the middle of this
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Abstract L’Oreal was the world largest French-based cosmetic company, achieved successfully in global marketing with businesses in East and Western Europe, North America, Latin America, Asia and some other countries. Later, they spotted on China as a potential cosmetics market due to its extremely high population and entered the Chinese market to compete with other cosmetic brands as a late entrant. This report attempts to discuss on L’Oreal’s expansion in China. For example, in order to speed
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Case Analysis of L’Oreal Zhang Jiameng (Bryna) 0930822 Dr. Vijay Patel 2015.12.08 Table of Contents Overview and History…………………………………………………………….pg3 Current Situation and Major Issue…………………………………...………… pg3 Competitive and SWOT Factors ………….……………………………………..pg4 Major Objective and Why………………………………………………………..pg8 Alternatives and Assessment…………….……………………………………….pg9 Recommendation and Implementation…………………………………………pg10 Work Cited……………………………………………………………………….pg12 I. Overview and
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L'ORÉAL COMPANY PROFILE – SWOT ANALYSIS December 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). 2011 figures are based on part-year estimates. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical
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