Marketing Project Skincare Product Dermalogica’sClearingMattifier Cleanser Shiseido’s Purifying Cleansing Form Neutrogena’s Oil-Free Acne Wash 1. INTRODUCTION As we know, products can be classified as either business or consumer products, depending on the buyer’s intension and these products are marketed difference; they are marketed to different target markets and tend to use different distribution, promotion, and pricing strategies. In my paper, I choose the cleanser (Skincare
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CHINESE VROUWEN HOUDEN VAN LOREAL EN APPLE 29/10/2012 Vrouwen in India en China gaan de komende jaren steeds meer verdienen, zo’n 5 biljoen dollar in 2020. Merken zullen serieus rekening moeten houden met hun wensen. Aldus de Boston Consulting Group. Volgens een onderzoek van dit bedrijf verdienen Chinese vrouwen 4 biljoen dollar in 2020. In 2010 was dat 1,3 biljoen dollar. In 2005 lag dat bedrag op 680 miljoen en in 2000 op 350 miljoen dollar. In India werken in 2020 158 miljoen vrouwen, die
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History of makeup Have you ever wondered beauty can be a pain? We often say beauty is pain, but people in ancient times actually believed it. The first use of makeup was found in ancient Egypt around 400 BC. Later, the ancient Greeks and Romans started using makeup but were unaware use of life threatening chemical properties such as uses of mercury and white lead. The ancient Egyptians had a wide amount of makeup utensils. They mainly used kohl to outline the eyes. Kohl was made up of lead
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December 2009 The Apparel Industry in Australia1 1. 2. 3. 4. 5. 1. Executive Summary ................................................................................................................ 1 Market Entry............................................................................................................................ 1 Retail Channels....................................................................................................................... 4 Distribution Channels
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mon 7-Dec M.People 3 Careers Appts /Private Study sun 25-Oct mon 26-Oct tues 27-Oct MIGE 3 M.Finance 3 Week 14 wed thurs 28-Oct 29-Oct fri 30-Oct sat 31-Oct Career Insight Breakfast webinar: Amazon China 8.00 - 9.00 MICE 3 Strat Mgt 3 M.People 4 Careers Appts /Private Study Language Classes 2pm - 5pm PD Coffee Morning 10.30 am
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Introduction The Body Shop is the second largest cosmetic franchise in the world and a global manufacturer as well as retailer of naturally inspired. It has 2,400 stores which are located in 61 countries all around the world. The registered name of The Body Shop is called The Body Shop International plc and it’s headquarter is placed in Littlehampton, West Sussex, England. The Body Shop is well known for its cosmetic products such as Body Butter, Peppermint Foot Lotion and Hemp which are manufactured
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Innovation * TEHRAN: An Iranian schoolteacher has innovated an amusing way of encouraging young children to say their daily prayers — robotics. * LOS ANGELES: Disney is launching a digital movies app that allows fans to store movie purchases online and play them back over Apple devices and computers. * TOKYO: A tiny personal computer that is worn on the ear and can be controlled with the blink of an eye or the click of a tongue is being tested in Japan. The 17-gram (0.59-ounce) wireless
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Marketing Marketing entails processes that focus on delivering value and benefits to customers, not just selling goods, services and/or ideas. This uses distribution, communication and pricing strategies to give customers and stakeholders with the goods, services, ideas, values and benefits they desire when and where they want them. There are some market management philosophies. They are production orientation, sales orientation, market orientation and societal marketing orientation. Production
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1. Introduction 1.1 Purpose This report is going to make a feasible marketing plan of Aesop’s expansion into Beijing, the capital of China. The internal and external factors which impacts market expansion will be analyzed and then come to the objectives setting. Based on those objectives, marketing strategies will be supplied after marketing segmentation, targeting consumer market and positioning the company. Finally, we will demonstrate the implementation and the monitoring strategies. 1.2 Methodology
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