L’Oreal: Global Brand, Local Knowledge MRKT 454 May 2012 Introduction This case study is about L’Oreal and how it has come today to be known as one of the largest advertisers and investors in research and development. The company has tapped numerous markets and established itself strongly through its various brands. There is a constant need to innovate and the products are new and better and attracting more and more customers at all levels of segmentation. The company is known for its
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L'Oreal S.A. Company Profile Publication Date: 5 Aug 2011 www.datamonitor.com Europe, Middle East & Africa 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7551 9090 e: euroinfo@datamonitor.com Americas 245 5th Avenue 4th Floor New York, NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Asia Pacific Level 46 2 Park Street Sydney, NSW 2000 Australia t: +61 2 8705 6900 f: +61 2 8088 7405 e: apinfo@datamonitor.com L'Oreal S.A.
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(77140430) Christian Andrea (77142477) Prakash Pothina (77144112) Shrey Sugla (77144256) CONTENTS INTRODUCTION 4 LITERATURE REVIEW 4 L'ORÉAL MARKETING PLAN AND CONSUMER BEHAVIOUR 6 Cultural factors: 6 Social factors 7 Psychological factors 8 CONCLUSION 10 APPDENDICES 10 REFERENCES 11 REPORT ON THE EFFECTS OF CONSUMER BEHAVIOUR ON L'ORÉAL MARKETING PLANS ABSTRACT: Consumer behaviour strongly affect the consumer buying process, hence marketers always want to know what is actually
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Preliminary Activities to enter China 22 5.2 Procedure of starting a Business in China 23 5.3 Setting up the First Store 23 Conclusion 24 References 25 Introduction L’Oreal Group is the world’s largest cosmetic and beauty company, headquartered in France. It offers a vast amount of products and services across the cosmetic field, concentrating on make-up, hair care, skin care, perfumes and sun protection. L’Oreal divides its brand portfolio into
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SUMMARY * Origins of the company * Marketing Globalization * L’Oreal Marketing Strategy in India * INCREASING THE CUSTOMER BASE * SEGMENTING MARKETING * L’OREAL MARKETING STRATEGY IN CHINA, JAPAN * L’OREAL MARKETING STRATEGY IN NETHERLANDS * L’OREAL MARETING STRATEGY IN USA * WHY L’OREAL NEEDS TO UNDERSTAND CULTURAL DIFFERENCES? * CONCLUSION * Origins of the company L’Oreal, which was started in 1909 by a French chemist named Eugéne Schueller and
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Summary and history The L'Oreal Group: headquartered in Clichy, France, is the world's largest cosmetics and beauty company. L’Oréal has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. L’Oréal is active in the dermatological and pharmaceutical fields. L’Oréal is also the top Nan technology patent-holder in the United States. It’s run by CEO Susan Davisson. In 1909, Schueller registered his company. In 1920
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Introduction to Sun Tzu's Art of War Sun Tzu's The Art of War is the most famous work on military operations in ancient China. Being the oldest military treatise in the world, it is one of the greatest cultural legacies of the Chinese nation. Sun Tzu's The Art of War is a classic on military operations and the most influential in the world today. Sun Tzu or Sun Zi (孙子) is traditionally believed to be the author of The Art of War. Sun has had a significant impact on Chinese and Asian history
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Introduction Urban Decay is an American cosmetics brand headquartered in Newport Beach, California. The company was founded in 1996 by Sandy Lerner, a co-founder of Cisco Systems, Pat Holmes, Wende Zomnir, and David Soward. It was later acquired in 2012 by cosmetics company L'Oréal.It targets young consumers with products that include lip, eye, and nail colors, as well as other face and body products. In 1995, while Lerner and Holmes were at Lerner's mansion outside of London, Holmes
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Week Six Case Study – Case 1: L’Oreal Knowledge Management Using Microsoft SharePoint 1. What are the challenges facing L’Oreal management? L’Oreal, founded in 1907, is world’s largest cosmetic and beauty company selling globally more than 500 brands. L’Oreal has five worldwide research and development centers spread over France, United States, Japan and China. To link everyone of them on the same platform of information is a difficult task. The intranet for this division must support
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Case Study: L'Oreal in China Allen Cha 1a) In a short time, the young Chinese cosmetic market has become quite saturated with numerous firms. In order for Yue Sai to position its brand effectively, it has to draw upon unique strengths that others do not have. Madam Yue-Sai created Yue Sai with the aim “to create, produce and sell the very best beauty and skincare products that we can offer to Asian women and to the world…” The company started under her belief that the Chinese women had different
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