New trends in consumer behaviour and brand personality have gained increased global attention, particularly in cosmetic products. This report will critically analyse the rapidly growing beauty and cosmetics market in China through the consumer behaviour concepts of consumer materialism and brand personality. Both of these aspects will be examined in relation to the similarities and differences present within the Australian and Chinese context. By exploring these two
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confirmation from the guest speakers - Riri Riza/Mira Lesmana, MILES Film (Session 5) Topic: Indonesia Movie Industry - Richard Matalon, President Director L’Oreal Indonesia (Session 12) Topic: L’Oreal strategy entering Indonesia - Vikram Reddy, GM Four Seasons Hotel Jakarta (Session 16) Topic: Four Seasons Global Strategy Background Companies today confront
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Project Team: Seema Rao Rajendra Sonade Ashish V Gupta Batch: SMP09 Branch: Vashi Contents LAKME Overview...................................................................3 MARKET SIZE .........................................................................5 MARKET SEGMENTATION .....................................................7 CONSUMER BEHAVIOR
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Demographic Factors Research Char Dauo MMPBL/560 January 09, 2012 Introduction In any aspiring organization, enhancing organizational core competency and strengthening comparative advantage tends to be tremendously contingent on establishing staffing policy and recruitment procedures that create the right balance between the different demographic factors that make up the organization and those that it serves. More so, planning and implementing organizational objectives and strategic goals
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INTRODUCTION TO THE THIRD EDITION Since the second edition of this book published in 2007, the globalization of the economy has seen its momentum challenged by two financial crises. Starting in the USA, the so-called ‘subprime’ crisis has obliged governments around the world to engage in Neo-Keynesian policies in order to consolidate the stumbling global financial system. More recently the ‘Eurozone’ crisis has called into question one of the most ambitious international cooperations and has seen
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Baggrundshistorie for The Body Shop og L’Oréal 8 3.0. Analyse 10 3.1. Analyse af The Body Shop og L’Oréal ud fra Ingleharts teori om modernitet og postmodernitet 10 3.2. Analyse af primære data 12 4.0. Diskussion 16 4.1. Etisk mainstreaming i skønhedsbranchen 17 4.2. Brandværdi 20 4.3. Diskussion af hypoteser og deres validitet 21 5.0. Konklusion 24 6.0. Kilder 25 Bilag 1 29 Kerneværdier i moderne og postmoderne virksomheder: et casestudie af L’Oréal og The Body Shop 1.0. Indledning
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Twitter, with men as well as women voicing their opinions on the subject, even taking potshots at each other whenever the opportunity presented itself. This, however, was just part of what Maybelline New York, the cosmetic brand from French major L’Oreal, had in mind for its new Clearglow Bright Benefit or BB Cream — a product that combines the benefits of a foundation, sun block and moisturiser. Dare To Go Nude was the next part of this campaign, which was nothing but the launch phase of the BB Cream
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report 1. L’Oreal has been a member of the UN Global Compact since 2003 2. L’Oreal also works closely with the following major associations and institutes: Anti-Corruption Commission of the International Chamber of Commerce, Global Council on Business Conduct, The Conference Board, Ethics and Compliance Officers Association, The Ethics Resource Center, International Business Ethics Institute, Institute of Business Ethics, Cercle d'Éthique des Affaires. 3. The L’Oreal is the largest
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A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya
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PROGRAM MASTER OF BUSINESS ADMINISTRATION COURSE ORGANIZATIONAL POLICY & STRATEGY CASE STUDY – REVLON Acknowledgement This paper was undertaken during enrollment of master degree of business administration and it is a great opportunity to share this paper for an academic knowledge and development as well as self-improvement management skills. Executive Summary Revlon was founded in 1932 by brothers Charles (Joseph Revson and Charles Lachmann) with a $300 investment from nail products
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