product for long term by looking consumer benefit towards product. Some of the companies use production marketing whereas some uses societal marketing depends upon the companies and market situations. For example, cosmetic companies such as L’Oreal, lakme might launch their new product in every 6 months. However, Anti Smoking companies launch new product on customer welfare and demand. These rising demands of product companies come to know by survey and other marketing plans. Societal marketing holds
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WWW.HUL.CO.IN Hindustan Unilever Limited Annual Report 2014-15 FOR FURTHER INFORMATION ON OUR ECONOMIC, ENVIRONMENTAL AND SOCIAL PERFORMANCE, PLEASE VISIT OUR WEBSITE: HINDUSTAN UNILEVER LIMITED Registered Office: Unilever House, B. D. Sawant Marg, Chakala, Andheri (East), Mumbai - 400 099 CIN : L15140MH1933PLC002030 HUL INVESTOR RELATIONS APP Scan the code given below to download the HUL Investor Relations App for iOS and Android MAKING SUSTAINABLE LIVING COMMONPLACE
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TOPIC BRANDING STRATEGY OF HINDUSTAN UNILEVER LIMITED SUBMITTED BY PRIYANKA S. TELANG UNDER THE GUIDANCE OF SAMADHAN KHAMKAR IN THE FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF BACHELOR OF MANAGEMENT STUDIES UNIVERSITY OF MUMBAI ACADEMIC YEAR 2009-2010 CHIKITSAK SAMUHA’S S.S & LS PATKAR VARDE COLLEGE OF ARTS COMMERCE & SCIENCE AND V.P VARDE COLLEGE OF COMMERCE & ECONOMICS,GOREGAON (W) MUMBAI -62 1 CHIKITSAK SAMUHA’S PATKAR – VARDE COLLEGE OF ARTS, COMMERCE SCIENCE. GOREGAON
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three cells in total.) BRANDS | SKIN CARECreams/Lotions | | Acne Treat- ment | FaceMasks | Cleansers | Anti- Agers / Nourishers | Moistu risers | LipCare | Toners | FAIR & LOVELY | | | | | | | | POND‟S | | | | | | | | LAKME | | | | | | | | GARNIER | | | | | | | | FAIREVER | | | | | | | | AMWAY
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stories such as that of Nirma and Cavin Care and used it scale up on core competencies to enter and succeed in the market. HLL’s growth has been both organic and inorganic. Acquisitions like that of TOMCO (Tata Oil Mills Company) and mergers like Lakme Lever limited were well thought out with clear targets in mind. Strategies such as these have been responsible for the extensive distribution network that HLL has today. It has strong and well differentiated brands with leading share positions, and
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SWOT ANALYSIS STRENGTHS At the Company level: Skin lightening technology – Hindustan Unilever Limited is thefirst company which introduced a fairness cream – Fair andLovely - with the special skin lightening technology in India. Thisgave HUL first mover benefit. Research centre – HUL s research centre is amongst the largestresearch establishments in India’s private sector industry. Thisenables it to speed up its research activities and developtechnologies based on latest market requirements
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ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR A PROJECT REPORT CERTIFICATE OF COMPLETION BONAFIDE CERTIFIACATE Certified that this project report “ANALYSIS OF HUL ON 4P’S OF MARKETING AND ITS CONSUMER BEHAVIOUR” is the bona-fide work of “ASHISH KUMAR SAINI” who carried out the project work under my supervision. ……………………………… ………………………………… Dr. Kriti Priya Gupta Miss. Subodh Choudhary (ACADEMIC CO-ORDINATOR
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Emami From Wikipedia, the free encyclopedia Jump to: navigation, search For other uses, see Emami (disambiguation). Emami Limited | Type | Public Ltd Company | Industry | FMCG | Founded | 1974 | Founder(s) | R. S. Agarwal and R. S. Goenka | Headquarters | Kolkata, West Bengal, India | Key people | R. S. Agarwal and R. S. Goenka (joint chairmen) | Products | Hair care, skin creams, soaps and lotions, talcum powder, Ayurvedic health care products | Revenue | Rs 1400 crores (2011–12)
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Mergers and Acquisitions by MNEs: Patterns and Implications Author(s): Nagesh Kumar Source: Economic and Political Weekly, Vol. 35, No. 32 (Aug. 5-11, 2000), pp. 2851-2858 Published by: Economic and Political Weekly Stable URL: http://www.jstor.org/stable/4409593 . Accessed: 20/05/2014 04:19 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp . JSTOR is a not-for-profit service that helps
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Marketing Management-I Assignment-I Environmental Analysis Personal Care in Amway Acknowledgment Perseverance Inspiration and motivation have always played a key role in the success of any venture. So hereby, it is our pleasure to record thanks and gratitude to the people involved. Last, but not least, we would like to thank all group members who support us throughout the assignment. Contents 1. Overview ........................................................................
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