toothpaste. Knowing little about toothpaste, he had technical tie-up with a Japanese company and Lamoiyan Corporation was formally launched in 1988 and produced the first tube of Hapee. Sales have been thwarted by three significant barriers: consumer fears that locally produced goods were inferior, their preference for Colgate’s taste and the lack of awareness of the Hapee brand. Pedro and Lamoiyan Corporation counteracted these obstacles by capitalizing on their tie-up with a Japanese company
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Cecilio K. Pedro Krish Rainjit R. Salas Faced with a great Goliath in life, this businessman turned to his master for help and wisdom. The story of Cecilio K. Pedro and the Lamoiyan Corporation, makers of Hapee Toothpaste is a triumph of faith over adversity. Cecilio Pedro is President and General Manager of Lamoiyan Corporation which not only produces one of the top three toothpaste brands in the country, already being exported to Europe and Asia, but also manufactures detergents, fabric softener
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3. Cecilio K. Pedro – Lamoiyan Corporation “Fighting multinationals was very tough. At first, everyone thought I was crazy. They told me, how will I survive this? True enough, it’s by the grace of God that I’m still here in the toothpaste industry after 20 years. God is good,” – Cecilio K. Pedro Cecilio K. Pedro is another Filipino businessman of Chinese descent but his story is not the typical rags-to-riches tale but about turning adversity into triumph. He earned his business management
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“WALANG IWANAN” : A FEATURE ON FILIPINO MANAGERS AND THEIR CORPORATE SOCIAL RESPONSIBILITY (ABS-CBN - October 12, 2008) Fernando Zobel de Ayala, president and COO of the Ayala Group of Companies, inherited not just the responsibility of managing a long-running set of businesses in the Philippines, but also the tradition of entrepreneurship with service as a motivation. And with the new challenges of the fast-changing time, he takes the lead in bringing his company to newer heights with a deep
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Bestlink College Of The Philippines 1044 Brgy. Sta Monica , Quirino Highway , Novaliches Quezon City Philippines “A COMPILATION OF 15 FILIPINO ENTREPRENEURS” Submitted By: Carolina Lopezbaños Submitted To: Introduction Entrepreneurship isn’t for everyone. But when it’s right, it’s the most satisfying career path a person can pursuit. We might be thinking what is the suitable path for us to be a successful person in future. Regardless of our definition
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