How to target Chinese luxury consumers Fashion in Macau Date：13/11/2012 Students name: Emma Ling Monica Anni Content Content 2 Introduction 2 1.Market 3 A. Market Size 3 B. Region Size 5 C. Consumption 6 D. Distribution 7 a. The real stores 7 b.The online malls 8 E. Communication 10 a.Why we take point-to-point communication 11 b.When to start point-to-point communication 11 c.How to start point-to-point communication 12 2、Main Players
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Yves Saint Laurent Brand Analysis Moriah Lutz-‐Tveite FASH 503 September 19, 2011 Lutz-‐Tveite 2 Table of Contents
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Contents The Company 2 Problem Identification 2 Question and Goals Evaluation of the Environment 3 The Social-Cultural Environment 3 The Competitive Environment 4 Physical Environment 5 Survey Results 7 Strategies 7 Stage 1: Awareness through buzz marketing Phone Application Social Networking Website and Blog Online Fashion Contest Street Teams (Affect) 7 Product Placement (Affect) 17 Stage 2: Influencing the Customer’s Behavior(Conation)
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Contents 1. 2. 3. 4. 5. 6. Abbreviations........................................................................................................................... 0 Introduction.......................................................................................................................... 1 Market Analysis ................................................................................................................... 1 2.1. Methodology.........................................
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LVMH Moët Hennessy Louis Vuitton in Luxury Goods - World October 2010 Downloaded from www.warc.com Scope of the Report Luxury Goods: LVMH © Euromonitor International Scope Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors Figures in tables and analyses are calculated from unrounded data and may not
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9-713-512 REV: MARCH 5, 2014 JOHN R. WELLS GALEN DANSKIN Hennes & Mauritz, 2012 In 2012, Hennes & Mauritz (H&M) was the second-largest specialty apparel retailer in the world. Sales for fiscal 2012 were $18.1 billion, up 11% from the previous year, and operating profits were $3.3 billion, up 8.3%. H&M operated 2,776 stores, 93% of them outside its home base of Sweden. Over the previous decade, revenues had grown 15% per year and operating profits, 18%. Although Gap, Inc. (Gap) began
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H&M HENNES & MAURITZ AB IN APPAREL (WORLD) May 2012 SCOPE OF THE REPORT Scope All values expressed in this report are in US dollar terms, using a fixed exchange rate (2011). All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made
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VIDEO on FT.com Lionel Barber, Martin Wolf and Vanessa Friedman interview leading figures at the FT luxury summit in Monte Carlo FT.com/luxury-video SPECIAL REPORT | Monday June 15 2009 www.ft.com/business-luxury-2009 Slimming all the rage as belts tighten Haig Simonian investigates the problems faced by luxury goods conglomerates in the current market F or years, equity analysts urged Johann Rupert to spin off tobacco and turn Richemont, the company he chairs and controls, into a
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Bachelor Programme in Business Studies Bachelor Thesis BRANDING BY DOING - a study in refraining from traditional marketing Authors: Michael Arvidsson Robin Agné Business and administration; Marketing Spring 2011 Tutor: Ellinor Torsein Abstract Title: “Branding by doing” – a study in refraining from traditional marketing Bachelor thesis in Marketing, 15 ECTS, School of Business, Economics and Law, University of Gothenburg Michael Arvidsson & Robin Agné Ellinor Torsein Acne Studios
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The success of luxury brands in Japan and their uncertain future Ronald Jean Degen International School of Management Paris 2009 Working paper nº 52/2009 2 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 52/2010 Janeiro
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