brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest, academic researchers have explored a number of different brand-related topics in recent years, generating scores of papers, articles, research reports, and books. This paper identifies some of the influential work in the branding area, highlighting what has been learned from an academic perspective on important topics such as brand positioning, brand integration, brand equity
Words: 16604 - Pages: 67
CORE CONCEPTS OF Accounting Information Systems Twelfth Edition Mark G. Simkin, Ph.D. Professor Department of Accounting and Information Systems University of Nevada Jacob M. Rose, Ph.D. Professor Department of Accounting and Finance University of New Hampshire Carolyn Strand Norman, Ph.D., CPA Professor Department of Accounting Virginia Commonwealth University JOHN WILEY & SONS, INC. VICE PRESIDENT & PUBLISHER SENIOR ACQUISITIONS EDITOR PROJECT EDITOR ASSOCIATE
Words: 241803 - Pages: 968
www.pwc.com/pharma2020 Pharma 2020: Supplying the future Which path will you take? Pharmaceuticals and Life Sciences Previous publications in this series include: Pharmaceuticals Pharma 2020: The vision Which path will you take?* Published in June 2007, this paper highlights a number of issues that will have a major bearing on the industry by 2020. The publication outlines the changes we believe will best help pharmaceutical companies realise the potential the future holds to enhance the value
Words: 13197 - Pages: 53
employees (including full-time equivalents). Will we have to do anything in order to qualify for the delay until 2016? ....................................... 1 5. Our plan is self-funded. Will we have to do anything as a result of this new law? ............ 2 6. We are a governmental entity. Do we have to comply with this legislation? ..................... 2 7. As a self funded non-Federal governmental plan, can we still opt out of the requirements of HIPAA including Mental Health
Words: 71206 - Pages: 285
2014-2015 Undergraduate Academic Calendar and Course Catalogue Published June 2014 The information contained within this document was accurate at the time of publication indicated above and is subject to change. Please consult your faculty or the Registrar’s office if you require clarification regarding the contents of this document. Note: Program map information located in the faculty sections of this document are relevant to students beginning their studies in 2014-2015, students commencing
Words: 195394 - Pages: 782
Journal of Organizational Behavior, J. Organiz. Behav. 32, 1062–1083 (2011) Published online 7 September 2010 in Wiley Online Library (wileyonlinelibrary.com) DOI: 10.1002/job.724 Diversity and organizational innovation: The role of employee involvement YANG YANG1* AND ALISON M. KONRAD2 Management Department, the Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania, U.S.A. Department of Organizational Behavior, Richard Ivey School of Business, U. of Western Ontario, London
Words: 13522 - Pages: 55
INTERNET SHOPPING AND ITS IMPACT ON CONSUMER BEHAVIOUR MSc INTERNATIONAL BUSINESS By Fayu Zheng 2006 -1- ACKNOWLEDGEMENTS This research is the final dissertation for MSc International Business at the University of Nottingham, during the summer term of 2006. Firstly, I would like to thank Vicky Story for her invaluable support, guidance and availability throughout the course of this project. In addition, I would like to thank all the participants for sparing the time to
Words: 17161 - Pages: 69
Licensed to: iChapters User Licensed to: iChapters User Organizational Behavior: Managing People and Organizations, Tenth Edition Ricky W. Griffin and Gregory Moorhead Vice President of Editorial, Business: Jack W. Calhoun Executive Editor: Scott Person Senior Developmental Editor: Julia Chase Editorial Assistant: Ruth Belanger Marketing Manager: Jonathan Monahan Senior Content Project Manager: Holly Henjum Media Editor: Rob Ellington Buyer: Arethea L. Thomas Marketing Communications Manager:
Words: 34296 - Pages: 138
A Report to the Nation Maggie Gallagher, Principal Investigator The Age of Unwed Mothers Is Teen Pregnancy the Problem? Institute for American Values This report comes from the Marriage Project of the Institute for American Values. Maggie Gallagher, the principal investigator, is an affiliate scholar at the Institute and the director of its Marriage Project. The Institute is grateful to Amara Bachu, Douglas J. Besharov, Norval Glenn, Dana Mack, Steven L. Nock, and Maris Vinovskis for
Words: 27687 - Pages: 111
Doing Business in Thailand: 2012 Country Commercial Guide for U.S. Companies INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND U.S. DEPARTMENT OF STATE, 2010. ALL RIGHTS RESERVED OUTSIDE OF THE UNITED STATES. • • • • • • • • • • Chapter 1: Doing Business In Thailand Chapter 2: Political and Economic Environment Chapter 3: Selling U.S. Products and Services Chapter 4: Leading Sectors for U.S. Export and Investment Chapter 5: Trade Regulations, Customs and Standards Chapter 6: Investment
Words: 42883 - Pages: 172
