ANNUAL REPORT 2009 CORPORATE PROFILE Le Château is a leading Canadian specialty retailer offering contemporary fashion apparel, accessories and JANUARY 30, 2010 JANUARY 31, 2009 STORES SQUARE FOOTAGE 352,214 319,762 117,321 128,768 35,575 28,083 16,200 19,332 9,203 3,480 1,029,938 17,591 STORES AND SQUARE FOOTAGE STORES SQUARE FOOTAGE 371,240 360,017 139,605 133,025 38,148 28,083 20,157 19,332 15,314 3,480 1,128,401 17,591 ONTARIO QUEBEC ALBERTA BRITISH COLUMBIA MANITOBA NOVA SCOTIA SASKATCHEWAN
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Alternatives 6 8. Strategy Recommendation 7 1. Introduction Le Chateau, a specialty retailer, who has been in business since 1959, has managed to vertically integrate its value chain to achieve financial stability while targeting the middle market. With tough competition in the industry, Le Chateau has struggled with marketing its brand and international expansion. 2. Company’s Current Strategy 3.1. Vision Le Chateau plans to market to the post-baby boom market while still attracting
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A) DEFINITION A case method is a documented study of a situation that transpires in real life or it can be about a fictional situation, which is used as teaching or learning tool in business schools and firms. These studies allow students evaluate cases and provide their own interpretations on potential solutions for the provided business scenario. Furthermore, the case method can also be described as something that gives you a detailed explanation of a company, industry, person, or project
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quality. Distinguishes: CM put less of production in the first and second wines and reduced yields overall in the vineyard in order to concentrated the flavors in the remaining grapes. Therefore CM got fewer bottles but with higher quality. While chateau relied on the channel to serve as the distribution and marketing arms for its wine, CM took note of demand shifts. It conducted the “ambassador” program in China to get close to customers in the big increasing market. The brand equity of CM is it
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Château Margaux Case 1- Château Margaux’s distribution system Château Margaux is one of the well-known wines from the Bordeaux region in France. It is famous by the fact that this wine has got a luxury and high quality notoriety, and also stand out from the competitors thanks to the quality of is first growth produce with carefully selected grapes. With only two mains wines (first wine: Chateau Margaux; Second wine: Pavillon Rouge; See in Exhibit 2) Chateau Margaux is a famous wine all over
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There are 400 hundred merchants in the Bordeaux, who taste the wine first to get the information about the surface, volume and harvest. Then they provide with the information the largest buyers. So merchants get the primeur cheaper, but then chateau Margaux can ask for higher process on the bottled markets, which the merchants accept, to get the primeur price for the next year. The merchants allocated wine to their buyers. This makes wine available to their customers. This system profits everybody
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INDIVIDUAL ASSIGNMENT- Chateau Margaux Study Case 1. Describe the current distribution system of the company and explain why it is so important for its brand positioning? Please explain also how the brand is positioned on international markets. Chateau Margaux’s current distribution system is completely traditional, which means that it is handled by the specialized and independent merchants. The merchants are a major part of the distribution system for the Chateau Margaux’s wines. Besides
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Ottawa Itinerary Attractions Royal Canadian Mint 320 Sussex Drive, Ottawa, ON K1A 0G8 Hours Everyday 9:30AM - 5:00PM Prices | Weekdays | Weekends | Adults (18+) | $6.00 | $4.50 | Kids (5-17) | $3.00 | $2.25 | The Royal Canadian Mint's headquarters occupy the historic building in central Ottawa where the Mint was founded in 1908. Today, the Ottawa facility produces hand-crafted collector and commemorative coins, gold bullion coins, medals and medallions. This is where the
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the Chateau de Margaux brand is performing very well, yet there is always a question if a company can be doing even better than they already are. In 1997, the Mentzelopoulos family and Margaux brand had to ask themselves this question- should they extend into the mass market or maintain their exclusivity? In order to draw a conclusion one must investigate alternative ways of expanding, marketing and distributing their brand- which is exactly what we will consider when examining the Château de Margaux
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15 of the World’s Most Expensive Dishes IMAGE CREDIT: 1, 2 & 3. The Most Expensive Burgers Where You Can Find It: Serendipity 3, New York Price: $295 What Makes It So Expensive: Le Burger Extravagant is made with white truffle butter-infused Japanese Wagyu beef, topped with James Montgomery cheddar cheese, black truffles and a fried quail egg. It’s served on a gold-dusted roll spread with white truffle butter and topped with a blini, crème fraiche and caviar. If that weren’t enough to
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