Shanti Business School PGDM Batch 2015-17 Semester II Course Outline 1 Shanti Business School, Ahmedabad PGDM 2015-17: Program Structure Semester-1 Semester-2 Semester-3 Semester-4 Course credit Course credit Course credit Language Skills @ Written Analysis & Communication @ Soft skills II @ Employability Skills @ IT & MIS 2 Soft skills I @ Computing skills 2 Social Media Marketing @ 2 Legal Aspects
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the healthcare insurance industry to change rapidly. This industry operates as an oligopoly with a few big firms controlling the majority of the market. The price for coverage is not dictated by only one provider. In the oligopoly model no single theory explains the behavior that is evident. The degree of competitiveness is affected by the economy, law, technology, and the number of firms in the market. Medical loss ratios are often used to help managers understand industry characteristics. Competitors
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Article 1: “Economists see cost pressure fuelling consumer prices” Table of content A: Introduction……………………………………………………………………….1 1.Summary………………………………………………………………………1 2.Theories applied………………………………………………………………1 B: Analysis……………………………………………………………………………2 1. Research findings……………………………………………………………...2 2. Interpretation……………………………………………………………………2 . I. Cost-push inflation……..……………………………………………………2 II. Demand-pull inflation………………………………………………………..3 3. Application………………………………………………………………………5
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Unit 1 - Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time
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Unit 1 - Individual Project - Introduction to Macroeconomic Theory Click Link Below To Buy: http://hwcampus.com/shop/unit-1-individual-project-introduction-macroeconomic-theory/ Assignment Details Assignment Description Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time
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is to examine a number of various issues associated with Human Resource Development and particular focus is going to be paid at learning activities for students. This report is going to consist of a number of different sections, which are interrelated with each other. First part of this report is based on the presentation, which was aimed at evaluating various learning styles from one-person perspective, and compared to another individual in order to see the differences. Later on as a student development
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Flashcards Critical thinking Thinking that does not blindly accept arguments and conclusions. Rather, it examines assumptions, discerns hidden values, evaluates evidence, and assesses conclusions. Hindsight bias The tendency to believe, after learning an outcome, that one would have foreseen it. (Also known as the I-knew-it-all-along phenomenon.) 1.2 Flashcard Experimental group in an experiment, the group that is exposed to the treatment, that is, to one version of the independent variable
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What theories, models, ideas and/or concepts have I understood? During the two week Global Leadership program at Ashridge, the focus was to introduce to us different aspects of leadership and make us aware of various ideas and theories that can help develop our leadership skills. The focus areas were: Personal, Team, Global Leadership and Strategy. PERSONAL It is important for leaders to understand themselves first. And then they need to consciously try to mold or control their nature in order
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vantage//~‘L~ FIRST-MOVER ADVANTAGES Marvin B. Lieberman David B. Montgomery’ October 1987 Research Paper No. 969 1The authors are, respectively, Assistant Professor of Business Policy, and Robert A. Magowan Professor of Marketing, at the Stanford Business School. We thank Piet Vanden Abeele, Rajiv Lal, Mark Satterthwaite and Birger Wernerfelt for helpfiul discussions on earlier drafts. The Strategic Management Program at Stanford Business School provided financial support. / ~‘N
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Relationship Marketing Consumers and Marketing Planning Antecedents of Consumer Behaviour Neuroscience Psychology Sociology Summary Key points Review questions Case study revisited: Pizza Case study: Center Parcs Further reading References LEARNING OBJECTIVES After reading this chapter you should be able to: Explain how the study of consumer behaviour has evolved. Show how consumer behaviour relates to marketing decision-making. Explain why relationships are harder to establish in business-to-consumer
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