Marketing Management Vol. 26, Nos. 1–2, February 2010, 74–89 From an aggregate to a brand network: a study of the ´ brand portfolio at L’Oreal Claude Chailan, International University of Monaco, Monaco Abstract Our purpose is to contribute to the understanding of brand-portfolio management by examining the brand-portfolio strategies of a world-leading company. We started to work on a case study with L’Oreal. Our research ´ focused on two questions: (1) what reasons lead L’Oreal to develop a brand´
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Evaluating Commercial Spoken Language Translation Software Harold SOMERS and Yuri SUGITA1 Centre for Computational Linguistics UMIST, PO Box 88 Manchester M60 1QD, England Harold.Somers@umist.ac.uk, sugita_yuri@yahoo.co.jp Abstract1 While spoken language translation remains a research goal, a crude form of it is widely available commercially for Japanese–English as a pipeline concatenation of speech-to-text recognition (SR), text-to-text translation (MT) and text-to-speech synthesis (SS). This
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should invest in the use of humor in television advertising or should change direction to another technique. In addition, consumer and mass communication researchers would find the addition of such a study to the body of media knowledge worthwhile for generating idea and assumptions for future studies and research (Yilin Fang (2011), Humor and Brand Image-Shaping ). Using humor in television advertising to add value to the company’s brand image, to find out the role of humor in television advertisements
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pr pr acti od ca uc l a ing sp a ects th es of is at un sw po th stg es rad is gu uate ide PRACTICAL ASPECTS OF PRODUSING A THESIS AT THE UNIVERSITY OF NEW SOUTH WALES P.GRADUATE A thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Postgraduate Board January 2002 University of New South Wales Please note: the web version does not contain two sections of the printed version. The differences are due to differing formats which makes it impossible
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producers in developing countries; • Discussions with market experts and USAID at a roundtable conducted in Washington, D.C., on April 12, 2006; and • Existing literature on the handicraft market and home accessory industry. This study provides an overview and analysis of the global market for handicrafts and the key trends that affect producers in developing countries, with the ultimate objective of offering practical recommendations for the Haitian handicraft sector. This paper
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Culture and Globalization Table of Contents PREFACE ............................................................................................................................................................................... 2 INTRODUCTION ...................................................................................................................................................................... 2 GLOBALIZATION VS. LOCAL CULTURES ...................................................
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5. Nanoparticle Drug Delivery Market (47) 6. Future Barriers And Challenges (48) 7. Various Nanopharmaceuticals And Their Case Studies (49) 8. NanoDrug Patenting (54) 9. Conclusion (57)
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BRANDING VERSUS A CHANGING CONSUMER CULTURE By Polly Stone Submitted in partial fulfillment for the degree BA Advertising London College of Communication University of the Arts London Dissertation Tutor Dr. Adrian Sledmere April 2014 ACKNOWLEDGEMENTS As this work represents the culmination of my education so far and three years of personal development and growth in ways I could have never foreseen, I would like to firstly thank my incredible family for their unwavering love
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to set ever-higher standards of customer service, financial performance and social and environmental commitment. 2006-07 Contents At a glance ••• 1 Chairman’s message ••• 2 Key figures ••• 4 A contributor to the economy ••• 8 Interview with Jean-Cyril Spinetta and Leo van Wijk ••• 10 Passenger activity ••• 14 SkyTeam ••• 26 Cargo activity ••• 28 Maintenance activity ••• 34 Corporate governance ••• 42 Being a shareholder ••• 50 Sustainable development ••• 58 Consolidated financial statements
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BATMAN AND PHILOSOPHY THE DARK KNIGHT OF THE SOUL Edited by Mark D. White and Robert Arp @ WILEY John Wiley & Sons, Inc. To the memory of Heath Ledger (1979-2008) Copyright © 2008 by john Wiley & Sons, Inc. All rights reserved Published by john Wiley & Sons, Inc., Hoboken, New jerney Published simultaneously in Canada No part of this publication may be reproduced, stored in a reaieval system, or transmit ted in any fonn or by any means. electronic, mechanical, photocopying
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