its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organization’s marketing environment is made up of: 1. The internal environment e.g. staff (or internal customers), office technology, wages and finance, etc. 2. The micro-environment e.g. our external customers, agents and distributors, suppliers, our competitors, etc. 3. The macro-environment e.g. Political (and legal) forces, Economic forces
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True/False 1. Walmart has been called a “template for 21st century capitalism.” Answer: F Page: 3 2. A business is any organization that is engaged in making a product or providing a service for a profit. Answer: T Page: 4 3. Businesses and society are independent of one another. Answer: F Page: 4 4. The stakeholder theory of the firm argues that a firm’s sole purpose is to create value for its shareholders. Answer: F Page: 6 5. The instrumental argument for the stakeholder
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labour which is also referred to as the entrepreneur. Entrepreneur is regarded as a special kind of labour because not all labour possesses entrepreneurial abilities which enable them to start a business from the scratch. Thus, entrepreneurship is simply the establishment of a new business or business enterprise or venture. This Unit looks at the development of the concept of entrepreneurship and the various ways in which this concept can be defined. Quick Review questions I. Businesses
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held by many philosophers to be more important than moral conduct. Simply put, ethics involves learning what is right or wrong, and then doing the right thing -- but "the right thing" is not nearly as straightforward as conveyed in a great deal of business ethics literature. Most ethical dilemmas in the workplace are not simply a matter of "Should Bob steal from Jack?" or "Should Jack lie to his boss?" (Many ethicists assert there's always a right thing to do based on moral principle, and others believe
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Assignment Topic: China’s Deadly Water Problem And Corporate Social Responsibility Deficiencies (Issues arising from the dead pigs found floating in a Shanghai river) 【Abstract】 There is an old saying in Chinese culture that the appearance of a fat pig at the front door augurs abundance and good fortune. However, the sight of more than 16,000 pig carcasses floating on the Huangpu River portends something else entirely. As Huangpu River is a major source of drinking water for 23 million
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“We in the business community have a responsibility to contribute to a better understanding of the urgency of averting a crippling and self-inflicted recession,” writes Lloyd Blankfein, chairman and CEO of Goldman Sachs, in The Wall Street Journal this week. 1 Organisations interact with the world around them. They get influenced by and they influence their surroundings. Over the years those interdependences became stronger; Starbuck states, ‘not only have corporations created social bonds that
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most recognizable boots brands in the world. The report’s purpose is to determine whether Blundstone should expand their manufacturing production to Indonesia or not, based on PESTL and SWOT analysis. 2.0 Political Environment 2.1 Government Stability The political environment in Indonesia during the last decade was unstable, the performance of the government was rated unsatisfactory and they could not bring welfare to Indonesian citizen (Okezone 2014). SBY (Susilo Bambang Yudhoyono) as the
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an increasingly competitive environment now a day. Impacts of technological development and globalization have led to the need for new sources of competitive advantages. It continues to result in new management and marketing concept. Social responsibilities of companies are amongst recent challenges and it has become the subject of increasing debate. Different opinions are there regarding companies which follow their individual business interest and believe that social responsibility has no real meaning
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Responsible Business Pressure Groups-F.O.E. | Pressure Groups | 1. Introduction Like a mantra, so has responsible business been for the current generation. There are many interpretations of the different underpinning concepts but, with contested definitions. Externally pressure groups seek to pressure the government and business to pursue sustainable policies and practises. The government have a role to ensure societal expectations of business are met. Thus, section
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Political and legal : Laws and regulations (eg . Labor standards, decrees, safety, tax rate benefits) . The action of government affects business and other organisations. Governments are continually changing the rules and the laws that affect business. Economic conditions: | Current economic conditions of the nation will have an effect on the spending patterns of citizens. Increases in interest rates and/or a high level of unemployment will depress consumption of non-essential goods
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