Niels Laasholdt Steen Sloth Gitte Størup Marianne Poulsen BUSINESS ECONOMICS – AN INTRODUCTORY CASEBOOK FOR THE COMMERCIAL UPPER-SECONDARY COURSE (HHX) 1 BUSINESS ECONOMICS – an introductory casebook for the commercial upper-secondary course (HHX) © 2005 the authors and Systime A/S Copying from this book is only permitted subject to agreement between Copy-Dan and the Danish Ministry of Education. External editing: Knud Erik Bang Cover: Valentin Design Typeface: Adobe Garamond Pro 11/14
Words: 48419 - Pages: 194
UNIVERSITY OF NICE SOPHIA ANTIPOLIS Institut d’Administration des Entreprises ROLES AND CONSIDERATIONS OF BRAND COMMUNICATIONS IN BRANDING: ADVERTISING, BRAND ELEMENTS, ONLINE ACTIVITIES Mémoire en vue de l’obtention du Diplôme De Master II ès Sciences de Gestion Soutenu par: Mojtaba Jebreili & Dirigé par: Professeur Damien Bo Advisor: Professeur Camelia Akbari Année universitaire: 2009-2010 0 Acknowledgment First of all I want to direct my thanks to my supervisor, doctor Damien
Words: 26997 - Pages: 108
Ghemawat’s “AAA” Global Strategy Framework Ghemawat so-called AAA framework offers three generic approaches to global value creation. Adaptation strategies strategies that seek to increase revenues and market share by tailoring one or more components of a firm’s business model to suit local requirements or preferences. Aggregation strategies focus on achieving economies of scale or scope by creating regional or global efficiencies; they typically involve standardizing a significant portion of the
Words: 5113 - Pages: 21
Lecture 1 – Chapters 1 and 2 Chap 1 Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return * Deal with customers, satisfying customers’ needs * Attract new customers by promising superior value * Keep and grow current customers by delivering satisfaction Marketing Process Understand the marketplace and customer needs and wants * Customer needs, wants and demands
Words: 26994 - Pages: 108
Instructor’s Manual and Test Bank to accompany A First Look at Communication Theory Sixth Edition Em Griffin Wheaton College prepared by Glen McClish San Diego State University and Emily J. Langan Wheaton College Published by McGrawHill, an imprint of The McGrawHill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright Ó 2006, 2003, 2000, 1997, 1994, 1991 by The McGrawHill Companies, Inc. All rights reserved. The contents, or parts thereof, may be reproduced in print form
Words: 159106 - Pages: 637
brand, and building a strong brand is both an art and a science. It requires careful planning, a deep long-term commitment and creatively designed and executed marketing and management. This paper will try to show that brand management is a communication function which includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at and maintaining a desired reputation of the brand. Attention will also be directed on the tangible elements
Words: 5941 - Pages: 24
Support Material GCE Psychology OCR Advanced GCE in Psychology: H568 Unit: G544 This Support Material booklet is designed to accompany the OCR Advanced GCE specification in Psychology for teaching from September 2008. Contents Contents 2 Introduction 3 Scheme of Work - Psychology : H568 : G544 5 Lesson Plans - Psychology : H568 : G544 27 Other forms of Support 35
Words: 6449 - Pages: 26
functions and divisions, and the coordination of functions and divisions. The chapter closes with a discussion of integrating mechanisms and the growing popularity of global strategic alliances and business-to-business network structures. LEARNING OBJECTIVES 1. Identify the factors that influence managers’ choice of an organizational structure. (LO1) 2. Explain how managers group tasks into jobs that are motivating and satisfying for employees. (LO2) 3. Describe the types of organizational
Words: 11018 - Pages: 45
a strategic viewpoint. Design/methodology/approach – The literature is examined from three perspectives. First, supply chain integration covers issues relating to integration of core processes across organizational boundaries through improved communication, partnerships, alliances and cooperation. Second, strategy and planning examines supply chain management as a strategic matter for trading partners, along with factors relating to the amount of planning required. Third, implementation issues concern
Words: 12050 - Pages: 49
Table of contents Part I 2 Introduction 2 I.I Background 2 I.II The founder of this idea 4 I.III Purpose of the project 5 I.IV Problem formulation 6 I.V Demarcations 7 I.VI Methodology 7 I.VII Definitions 12 Part II. 14 Analysis of external stakeholders 14 II.I Background 14 II.II Identification of all relevant stakeholders 16 II.II a Educational institutions teaching foreign students 16 I.II b Foreign potential students abroad, considering
Words: 10599 - Pages: 43
