PART 5 CASES CASE 1 Robin Hood C1 CASE 2 The Movie Industry in 2008 (Case A) C3 CASE 17 Merck: Open for Innovation? C228 CASE 3 The Movie Industry in 2011 (Case B) C11 CASE 18 LEGO Group: An Outsourcing Journey C249 CASE 4 Better World Books: Social Entrepreneurship and the Triple Bottom Line C18 CASE 16 IBM and the Emerging CloudComputing Industry C207 CASE 19 healthymagination at GE C261 CASE 20 Siemens Energy: How to Engineer a Green Future? C281 CASE 5 Tesla Motors and the U.S. Auto
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1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE
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THE STRATEGY LENSES 21 The four lenses are introduced more fully immediately after this chapter and will provide the framework for separate commentaries on each of the three parts of this book. This section introduces them briefly as follows: ● Strategy as design. This takes the view that strategy development can be ‘designed’ in the abstract, as an architect might design a building using pens, rulers and paper. The architect designs, and then hands over the plans for the builders actually
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I. THE SCRIPTURES.[For a brief account of the subjects, the author, and the date of every book in the Holy Scriptures, see the preface to each in Dr. Clarke's Commentary; and also his "Clavis Biblica," a work that contains a fund of most important information in a very small compass. — S. D.]THE NECESSITY OF REVELATION. — The absolute necessity of a divine revelation is sufficiently established. If God be the sole Fountain of light and truth, all knowledge must be derived from him. "The spirit of
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1 of 83 file:///D:/000004/Buy__ology.html 08/08/2009 10:45 2 of 83 file:///D:/000004/Buy__ology.html CONTENTS TITLE PAGE FOREWORD BY PACO UNDERHILL INTRODUCTION 1: A RUSH OF BLOOD TO THE HEAD The Largest Neuromarketing Study Ever Conducted 2: THIS MUST BE THE PLACE Product Placement, American Idol , and Ford’s Multimillion-Dollar Mistake 3: I’LL HAVE WHAT SHE’S HAVING Mirror Neurons at Work 4: I CAN’T SEE CLEARLY NOW Subliminal Messaging, Alive and Well 5: DO YOU BELIEVE
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BRAND MANAGEMENT Student: Drobnjak Anja, K-5050 Professor: Prof. dr David Jones Warsaw, 22.01.2014. Contents Introduction 4 Branding 5 The Laws of Branding 6 Branding and its components 8 Brand implementation 9 Brand awareness 9 Brand recognition 10 Brand equity 10 Brand elements 11 Brand Bubble Trouble 12 Strategic brand management 13 Adidas - a brand that identifies with its performance 15 Coca-Cola as Number One 17 Disney world 18 Conclusion
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Leading Licensing Companies By Dawn Wilensky A combination of new and evergreen properties/brands drove 2006 worldwide retail sales of licensed merchandise. Over the last five years, we have made strategic changes to our Leading Licensors list to ensure up-to-date, accurate worldwide retail sales estimates. This year, we made yet another change. As the line between licensor and licensing agent continues to blur—with many licensors taking on the task of representing properties/brands outside
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1989: Tim Berners-Lee invents the Web with HTML as its publishing language The World Wide Web began life in the place where you would least expect it: at CERN, the European Laboratory for Particle Physics in Geneva, Switzerland. CERN is a meeting place for physicists from all over the world, where highly abstract and conceptual thinkers engage in the contemplation of complex atomic phenomena that occur on a minuscule scale in time and space. This is a surprising place indeed for the beginnings
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ARTICLE IN PRESS International Journal of Information Management 28 (2008) 433– 437 Contents lists available at ScienceDirect International Journal of Information Management journal homepage: www.elsevier.com/locate/ijinfomgt Case Study A business process-oriented method of KM solution design: A case study of Samsung Electronics Peter Baloh a,Ã, Katharina Uthicke b, Gyewan Moon b a b Faculty of Economics, University of Ljubljana, Ljubljana, Slovenia Kyungpook National University
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Carrie Wang: Managing Director and Project Manager YunLong Zhong: Marketing Manager John Hou: Manufacturing Manager Roger Yang: Finance Manager Stephen Lu: Software Engineer Group 3 The goal was to build a self-parking city car with a Lego Mindstorms set for the correct target group within a 4,5h time frame. This report is the summary of the city car simulation and answers 3 questions: 1. An analysis of your MCT’s performance: what went well,
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