LENEVO – BUILDING A GLOBAL BRAND Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? Some of the main reasons why IBM decided to sell its PC business in the year 2004 are as follows, 1. UnprofitableOperations 2. MaturedPCMarket 3. Focusonservices Unprofitable operations: IBM experienced a great loss in its PC business between the period 2002 to 2004. The company lost almost one billion dollars selling personal computers during that period even after outsourcing most of its
Words: 474 - Pages: 2
Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many others. | Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo. You can find more information
Words: 1130 - Pages: 5
联想集团组织架构调整：调整为Lenovo业务和Think业务两大集团 今天联想集团董事局主席兼 CEO 杨元庆给公司内部发邮件，宣布联想集团组织架构调整。此次调整将联想旗下业务拆分为 Lenovo 业务集团和 Think 业务集团。其中 Lenovo 业务集团由交刘军负责，主要负责 Lenovo 品牌的消费和商用电脑、笔记本电脑，平板电脑以及智能手机、智能电视等业务。而 Think 业务集团交由 Peter Hortensius 负责，主要负责 Think 品牌的台式机，笔记本等硬件业务和各类型的企业服务，着重高端商业消费市场的拓展。由于 Think 是联想最优质品牌资源，因此 Think 也被赋予了在高端市场抗衡苹果和三星的使命。 另据腾讯科技的梳理，自 2009 年以来，联想已经进行了多次架构调整。2009 年，联想曾按照市场将业务划分为成熟市场与新兴市场两大业务集团。伴随这一调整，联想还按照产品结构成立新的 Think 产品集团及 Idea 产品集团。2012 年 1 月初，联想集团再次进行架构调整，将全球业务划分为四个大区，分别是：中国市场、北美市场、EMEA 市场 (欧洲、中东及非洲)
Words: 260 - Pages: 2
1) What are the key criteria that Peter Grisham should use to make any investment decision? • Operating History. We generally focus on middle market companies that have been in business over ten years and have an attractive operating history, including generating positive cash flow. We generally target companies with significant market share in their products or services relative to their competitors. In addition, we consider factors such as customer concentration, performance during recessionary
Words: 952 - Pages: 4
FDI strategy vs. gaining competitive advantage in foreign markets- the case of Lenovo FDI in theory FDI is one of the options companies have while considering doing business abroad. The other possibilities are exporting and licensing. Licensing allows the company to use the property of the licensor in a foreign market. It’s intangible kind of intellectual property e.g., trademarks, patents, and production techniques. The owner of the license is charged a fee in order to receive rights to use
Words: 1570 - Pages: 7
supporting industries is main advantage. Regional based and personal interaction easy and effective. Strategic alliance of Lenovo with TCL in china and IBM in U.S. [4] Firm Strategy, Industry structure and rivalry: Firms strategy to invest in technical excellence in IT industry, Competitive local industry structure & strong rivals with IBM based on government policy Lenovo had achieved USD
Words: 757 - Pages: 4
Lenovo Group Limited is today the fourth largest personal computer manufacturer in the world Lenovo produces desktops, laptops, servers, handheld computers, imaging equipment, and mobile phone handsets. Lenovo also provides information technology integration and support services Lenovo is a spinoff of the Legend Group, which was established in 1984 by a group of eleven Chinese computer scientists in 1984 in China On 23 June 1988, Lenovo was incorporated in Hong Kong. New technology development
Words: 347 - Pages: 2
Lenovo Group Limited Background: Lenovo Group Limited is a technology company that is principally engaged in the sales of personal computers, tablets, smartphones and other cutting-edge technology. It is the global leader in personal computer sales.i While it operates in over 160 countries, 38% of its sales (over 68% of adjusted pre-tax income) come from China.ii Lenovo trades on the US OTC market (LNGVY) at $31.10 a share and trades on the Hong Kong stock exchange (0992:HK) at HKD11.94 a share.
Words: 1009 - Pages: 5
Lenovo to Acquire IBM Personal Computing Division ARMONK, N.Y. and BEIJING — Dec. 7, 2004 — IBM and Lenovo Group Limited • Creates world's third-largest PC business with approximately US$12 billion annual revenue for 2003 • Global business with worldwide reach, powerful brand name, balanced product offerings and leading R&D capabilities • Long-term strategic alliances between Lenovo and IBM in PC sales, service and financing worldwide • Worldwide headquarters in New York; principal operations in
Words: 1706 - Pages: 7
Executing a global growth strategy at Lenovo For the analysis of the process of globalization has been chosen Lenovo, currently classified at 370 in the ranking of Fortune Global 500. It came into existence in 2005 when Legend Holdings acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981. Today, Lenovo is a $21 billion personal technology company and the world's second-largest PC vendor, with more than 26,000 employees serving customers in more
Words: 2307 - Pages: 10
