MasterCard Worldwide 最新報告顯示 香港成中國富裕族購物城市首選 （2008 年 2 月 21 日， 香港）MasterCard Worldwide 今天發佈最新一期研究報告《中國富 裕族品牌偏好》，指出中國富裕族依舊偏愛外國名牌，與此同時，環保和產品質素也是他們 選擇品牌的最重要因素。 報告顯示，中國富裕消費者一致推崇品牌至上，當中上海及廣州的消費者較北京消費者更注 重品牌。在各種品牌中，富裕消費者仍然偏好國際品牌，報告中 36.3%的受訪者偏好外國品 牌，僅有 19.8%的消費者傾向於高級國內品牌。而上海富裕消費者中偏好國內本土品牌的比 例為最高。 產品質素是影響消費者偏好某品牌的最主要原因，92.7%的受訪者認為品質是他們作出選擇 的最重要因素，其他決定品牌選擇的重要因素包括品牌知名度（68.3%）、緊貼潮流的設計 （58.5%）和環保（48%）。 MasterCard Worldwide 亞太地區首席經濟顧問王月魂博士認為：「中國富裕族對品牌的偏好 是經過精心計算的，他們對國際名牌的偏愛並不單是出於普遍認為的身份象徵需要，而是由 於對產品品質、設計及環保的實際考慮。」
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1. How attractive is the PC industry? Conduct an industry analysis on the PC industry (A) in its early stages, and (B) in its later stages. Comment on how the industry has evolved. In personal computer industry, we considered two different time periods. The early stage includes development from 1980s to the early 2000s, and the later stages starts from early 2000s to now. Threat of Entry Early Period PC industry has low entry barrier which is brought by IBM’s entry to the market. In 1980s
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CMO LED Day Forum 2008年7月23日 LED BLU and Green High Tech Life 姚柏宏 / Luke Yao 姚柏宏 Research Director DisplaySearch/ Taiwan Email: Luke_yao@displaysearch.com Copyright © 2008 DisplaySearch · All Worldwide Rights Reserved Important Notice Copyright © 2008 DisplaySearch, LLC an NPD Group Company DisplaySearch authorizes you to access and view these presentation materials. You may not modify, publicly disseminate, transmit, display, perform, reproduce, publish, license, create derivative
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Running Head:APPLE RESPONSIBILTY AND STRATEGIES Apple Company responsibility and strategies Latoya Loving Contemporary Business Dr Jeffery Weaver Institutional Affiliation April 21, 2014 Corporate responsibilities and Marketing strategies Apple Inc is known world-wide because of the quality of the products it produces. This is a primary reasonwhy its sales have remained high. The mission of Apple Inc is to ensure that it remains socially responsible to the community it serves in addition
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Using Teams in Production and Operations Management Governments around the globe are investing in businesses and banks in an effort to avoid a complete collapse of affected institutions. However, the general public is not convinced that the government will be able to effectively run the businesses it has acquired with any better dexterity than existing mismanaged government budgets. Furthermore, although the infusion of funds may temporarily secure investments, it does not effectively alter the
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Diversification Strategies Strayer University Dr. Akpan Bus 508: Contemporary Business November 4, 2013 Diversification Strategies Companies that sell a product must have a strategy for product growth. Implementing growth strategies will improve a company’s business during challenges of consumers changing demands. Consumers behavior can and will dictate a company’s diversification strategies as well as overall success. Well planned diversification
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Search our site... EXPAND DASHBOARD BROWSE RESEARCH MARKETS QUOTE GO FIND IDEAS Company name or symbol... INVESTMENT EDUCATION Educational Articles Apple Inc.: A Short SWOT Analysis Justin Hellman | August 26, 2014 Much to the delight and relief of investors, Apple (AAPL ) shares are finally regaining their luster, and are currently trading near their 52-week high just north of $100. (The stock had a 7-for-1 split in early June.) This marks a big change from a year ago, when Wall Street
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The Analysis of Smartphone Industry Author Note This paper was prepared for MRK 3001 Marketing Strategies, taught by Associate Professor Burcu İlter. TABLE OF CONTENTS ABSTRACT This study aims at measuring industry analysis about smartphone. Firstly, we had to determine which smartphone industry is going to handle. We did brain stormy with group members on this subject. We looked over many web pages about this subject. And then, we did internet searching about the comparison of industry
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players, to High Definition TV’s to data storage devices, smartphones, cameras and much more. In 2011, Fortune 500 ranked Dell at number 41 in its list with revenues of over $62 billion in 2012. It is the third largest PC maker in the world after HP and Lenovo. The company’s strategy for successful marketing lies around a number of important elements: Just-in-time parts inventory, Award-winning tech support and customer service, Build-to-order production, Pioneering in the field of e-commerce, Partnerships
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Buying & Negotiating – DT343-3 Module assessment – Academic Year 2013 – 2014 Lecturer: John Mc Govern Due: 12th December, 2013 Words: 1518 Definition According to Quality Logo Products, branding is the “process of using a word or an image to identify a company or its products”. This is what set apart competitors and helps consumers to remember a product. The purpose of a brand is to increase sales by making the product or service the most visible and desired by the consumer. Branding is
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