the only trusted brand for holding and moving money. However, innovation is challenging for banks. Many products, like payments, are a commodity. A vast number of products and a complex infrastructure require continual upgrades to keep apace with technology advancements and comply with evolving regulations and security requirements. This article describes how Bank of America fosters a culture of innovation. Pivotal to an innovative culture is the direct engagement of clients in the innovation process
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Examining the Importance of Social Media for Magazines Capstone research prepared for: NYU M.S. in Public Relations and Corporate Communication by Priyanka Mulimani, New York University Kerry Lee O‘Grady (Advisor) September 2013 Priyanka Mulimani Page 1 Abstract This paper researches the evolution of the magazine industry, its transitional phases and its adaptation to new technologies. The study examines the role of the Internet and social media for the magazine industry and
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sales, coupons, and specials like One Day Sale and Family and Friends * Loyalty programs | PLACE Terminology? * 800 stores across the nation * international stores * macys.com | PROMOTION Terminology? * television ads * radio ads * social media: Facebook, Instagram * store catalogs * newspaper * mobile application
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AT&T Headquartered in Oakton, VA, AT&T Government Solutions is a long-standing, trusted source of information technology solutions for the federal government, integrating unmatched network resources and IT managed solutions expertise with innovative technologies from AT&T Labs and a complementary team of industry-leading technology companies. Best known for network leadership in voice, data, video, and managed services, AT&T is a proven solutions integrator, with professional service
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Marketing plan for FASTRACK WATCHES [pic] [pic][pic] Final REPORT SUBMITTED BY Group Number: 2 Sec A Alisha Mittal (PGP/15/002) Aparna Venugopal (FPM/05/02) Lakshay Manchanda (PGP/15/022) Debi Prasanna Pati (PGP/15/012) Rashmi Khatri (PGP/15/042) Shivangi Priya (PGP/15/052) Paresh Patil (PGP/15/032) Vikas Rai Arora (PGP/15/062 TABLE OF CONTENT 1. EXECUTIVE SUMMARY ……………………………………………………………4 2.
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H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies A uthors: Deb Halpern Wenger University of Mississippi 129 Farley Hall University, MS 38677 drwenger@olemiss.edu Lynn C. Owens Department of Communications Peace College Kristine Trever School of Mass Communications Point Park University H E L P W A NT E D 2010: An examination of new media skills required by top U.S. news companies Debora W enger, L ynn C . Owens, K ristine T rever
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should; • ð Prompts trial • ð Causes the brand to be added to the consumer repertoire • ð Works through peoples attitudes with a view to changing their behaviour • ð Establishing a relationship with the consumer e.g through a social media strategy (a good
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help the firm prosper. For Mealshare to reach the public more effectively, we advise that they have their website redesigned to evoke their message more effectively, optimize search engines to increase website traffic, and employ various forms of social networks and use them actively to create buzz. The implementation of these recommendations should take no longer than one to
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Evaluating Google Inc. Business Strategy Introduction In today’s date, Google has become world’s famous and successful in internet search engine, as well as one of the most popular companies that people are highly desired to be employed. As a global technology leading company, Google is always improving their wed search engine and advertising. This report is aimed to evaluate and analysis how Google address the internal and external environment, by using SWOT analysis and Porters five forces to examination
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ENGAGING AUDIENCES: AN ANALYSIS OF SOCIAL MEDIA USAGE IN ADVERTISING A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Mass Communication in The Manship School of Mass Communication by Emily Fay Mabry B.S., Louisiana State University, 2008 May 2010 ACKNOWLEDGEMENTS The inspiration for this research emerged from the opportunity to live in New York City
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