PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States
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Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry
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Safal vegetables), morning and evening tea and coffee (Tetley, Nescafe or Bru), going out in a car (Hyundai Santro, Honda Accord or Mercedes Benz). Talking on the cell phone (Motorola, Nokia, Siemens or Samsung), watching television in the evening (LG, Sony or Philips) or listening to music (Philips or Apple) etc. But how often do we think of what all a company does to put a positive imprint (fight for a shelf space) in the mind of the customer. Today nearly all the companies are focusing more and
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Introduction “What’s in a name? That which we call a rose by any other word would smell as sweet”, said Shakespeare. What explains McDonald’s, Apple I Pod, Toyota and Harley Davidson, etc., to be among the top 100 brands? Is it their sales revenue? No. Is it their years of existence? No. Is it their global presence? No. If all of these are not indicative of the companies’ entitlement to feature in the global brands’ list, what then explains their inclusion? The answer is Brands. Because these companies
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1.0 INTRODUCTION With rapid changes in the global business scenario and intensified competition the MNCs are looking to adopt joint venture strategy to enter into new markets to gain competitive advantage through shared knowledge, resources and experience. Many companies have found it very comfortable to adopt IJV ahead of other entry strategies to enter into international market. There has been a wide range of researcher conducted in the area of international joint venture that highlights various
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stores”), consumers, farmers, intermediaries, manufacturers, and organized retailers. In addition, an extensive review of international experience, particularly of emerging countries of relevance to India, has also been carried out as part of the study. The study estimates that the total retail business in India will grow at 13 per cent annually from US$ 322 billion in 2006-07 to US$ 590 billion in 2011-12. The unorganized retail sector is expected to grow at approximately 10 per cent per annum with sales
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Lecture 1 1. I/O Model of above average Returns Introduction: It explains influence of external environment influence on a firm's strategic actions and performance. Assumptions: 1) External environment can leading to AAR. 2) Most firms compete in an industry control similar resources & strategies 3) Resources are highly mobile across firms 4) Decision makers should be rational & act in the firm’s best interests Steps: 1) Study the external environment 2) Locate the industry 3) Identify
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JAMNAGAR-361 004 UNDER THE GUIDANCE OF Dr. PRATAPSINH L. CHAUHAN DEAN – MANAGEMENT FACULTY DEPARTMENT OF BUSINESS MANAGEMENT (MBA PROGRAM) SAURASHTRA UNIVERSITY RAJKOT - 360 005 SEPTEMBER - 2009 CHAPTER – 1 OVERVIEW OF RETAIL INDUSTRY IN INDIA 1.1 1.2 Introduction Types of Retail Chain 1.2.1 1.2.2 1.2.3 1.2.4 1.2.5 1.2.6 1.3 1.4 Food & Beverage Retail Health & Beauty Retail Clothing & Footwear Retail Home Furniture & Household goods Retail Consumer durable Goods Retail Leisure & Personal
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EUROPE Mobile marketing Dawn of a new medium Mobile usage is exploding and ad revenues should follow We think 2010 marked the crux of the hockey stick for mobile marketing. Smartphones are already 35% of the handset market in the US, Europe and Japan, and tablet computers are now taking off. Apple and Android apps set a new standard, and mobile is now at the forefront of marketers‟ conscience. A $14 billion market – at least – by 2015 This report focuses on marketing, not tech or telecoms
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Relationship Marketing Index Using Holistic Approach A project report submitted in partial fulfilment of the requirements for B.Tech. Project B.Tech. By Katum Yomcha (2010IPG-50) Divyank Shekhar Singh (2010IPG-34) Pradeep Kr. Meena(2010IPG-109) ABV INDIAN INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT GWALIOR-474 010
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