India is a country dominated by local and traditional retailers and business models particular to Indian context are bound to emerge. This section discusses some of the retail business models that have arisen and which are peculiar to the Indian landscape. These are as: Figure: 1.3 Classification of Retailer (Source: ICFAI Text Book on Retail Management) I. STORE BASED RETAILERS These operate at fixed point of sale locations. Their stores are located and designed to attract a high volume of walk
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News Ribena launches £1 Om TV burst pitch to handle the Ribena By Mark Choueke Ribena is investing £10m in a account in April, tells the life television campaign to repo- story of a blackcurrant with sition the brand for the aduit a tongue-in-cheek tone. The irreverence is intended to market. The 40-second ad commu- appeal to people who grew up nicates the quality and real with Ribena and still like the fruit content of the Glaxo- taste but see it as a children's SmithKiine-owned brand. drink
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Masters Programmes ------------------------------------------------- Assignment Cover Sheet Question: [Analyze a strategic issue facing Samsung Electronics Company] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted
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Technology, Deemed University Jalandhar-144011, Punjab, India Tel: 91- 98885- 03708 E-mail: jagwinpandher@yahoo.co.in B B Goyal University Business School, Panjab University Chandigarh-160014, India Tel: 91- 94173- 07276 Abstract E-mail: ubschd@yahoo.co.in The prime objective of the study was to understand the variation in the importance given by different age and gender groups to the select factors while buying mobile handsets in India. The study concludes that the mobile handset users of age
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PROJECT REPORT ON A STUDY ON INTERNET SHARING SITE YOUTUBE.COM EXECUTIVE SUMMARY INTERNET -The Internet is a worldwide, publicly accessible network of interconnected computer networks that transmit data by packet switching using the standard Internet Protocol (IP). It is a "network of networks" that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services, such as
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databases for a smooth supply chain) and market deconstruction (many distribution channels are performed by non-traditional firms like online travel agents). • These internet properties not only allow for more effective and efficient marketing strategy but also changed the way marketing is conducted. E-business, e-commerce & e-marketing • E-business is the continuous optimization of a firm’s business activities through digital technology. Digital technologies are things such as computers
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Chapter I * Introduction to the study * Objective of the study * Need of the study * Significance of the study * Limitations * Review of literature Introduction to the study. Godrej pioneered the refrigerator industry in India in 1958 – in fact, it was the first Indian company to manufacture refrigerators. Over the next few decades, the company garnered a lion's share of the market on the back of its demonstrable reliability and performance. Supported by a philosophy of
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Global Marketing Activation plan BU TV Marketing Owner Des Power / John Olsen BU TV Market Inteligence & Strategy Reviewer Nils Leseberg BU TV Market Driven Innovation Reviewer Bart de Vos BU TV F&A Reviewer Peter Tesink BU TV MarCom Reviewer Gary Raucher a.i. Category TV Reviewer Arjan de Jongste, Elisabeth Hankeln, Scott Housley BU TV Leader Approver Approved: Robert Smits CL CMO Approver Approved: Egbert van Acht CL CFO Approver
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Executive Summary This Marketing Plan Audit provides an analysis of the brand situation, current strategies and provides suggestions and implementation plan for Nokia Corporation. Nokia is a Finish manufacturer of mobile devices, which makes a full range of cellular phones for all major consumer segments worldwide, including Internet-enabled devices enable people to experience music, maps, media, messaging and games. Company has over 132,000 employees in 120 countries, sales in more than 150 countries
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when deciding which foreign investor to select. In much of the current literature on the problem faced by the small transitional countries/companies, globalization by foreign transnational companies (TNCs) is considered to be the generic expansion strategy. The question is, however, which foreign investor to select. The paper evaluates the potentials of the EPRG scheme (Ethnocentrism, Polycentrism, Regiocentrism, and Geocentrism) in choosing foreign investor. It enables company to analyze and predict
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