LG PESTLE Analysis Political Aspects The political arena has a huge influence upon the regulation of the businesses, and the spending power of the consumers and other businesses. * India is politically stable which have a positive impact on their business activities in Asian sub-continent. * There is no FDI limit for retail companies operating in India which contributes to extensive competition among the existing companies and expand in different geographic areas. * EPCG (export promotional
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INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA
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Ans 1. Haier entered into India to take its internationalistation plans forward and spread its footprint in the developing world. It seemed a logical step since the second most populated country was showing rapid economic growth similar the scene when Haier achieved success in China. Favorable market conditions: I. 8.3% GDP growth in 2003-04 and similar expectations in subsequent years. II. Rising disposable income. III. Relatively low entry barriers in white goods market. IV. Growth of home
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A Project Report On “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” Submitted in Partial Fulfillment of the Award of Degree of Bachelor of Business Administration (BBA) 2007-2010 Project Guide Submitted By Mr.Jagat Jyoti Barua Vaibhav Bansal Lecturer,MAIMS Enrollment No. : 0411471707
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Multicultural Organization: A Case Study of LG (Life’s Good) By: Prof Pallvi Vadehra Visiting Faculty (IHRM, HRM, OD) pallvivadehra@gmail.com Introduction of Problem India has attracted a lot of foreign multinationals to invest via joint ventures or wholly owned Subsidiary here. With an increasing number and size of these ventures, it has been routinely seen that Indian Organizations tend to adapt the management models of foreign collaborations. This has created tensions and conflict
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After successfully breaking the stereotype of “made in China” in the 90’s and establishing itself in the overseas market as a quality brand, Haier decided to venture into India in 2004 owing to the potential market share it could amass. T.K. Banerjee, appointed as president of the Indian operations, set out to acquire 20% of the white goods market over a 5 year period and to place Haier in the top three companies in the industry in 7 years. However, these targets were far from being reached after
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LG ELECTRONICS South Korean multinational corporation South Korea's second largest electronics maker and the world's third largest appliance maker Company has 75 subsidiaries worldwide Design a d manufacture te ev s o s, home appliances, and es g and a u actu e televisions, o e app a ces, a d telecommunications devices. LG Electronics owns Zenith Electronics and controls LG Displays, a joint venture with Philips Electronics By 2005, LG was a Top 100 global brand. In 2006, LG recorded a brand growth
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MARKETING STRATEGIES OF GLOBAL BRANDS IN INDIAN MARKETS Dr. Girish Taneja, Associate Professor, Head of Department, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India Neeraj Gupta, Lecturer, School of Business, Faculty of Business & Applied Arts, Lovely Professional University, Phagwara, Punjab, India. Rajan Girdhar, Research Fellow, Faculty of Business & applied Arts, Lovely Professional University, Phagwara, Punjab, India. ABSTRACT
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. Introduction 3.1 PRODUCT PROFILE A washing machine is a domestic appliance powered by a fractional horsepower (FHP) electric motor to wash clothes and household linen and dry clothes. The capacity of the washing machine is determined by the weight of the dry clothes it can wash at a time and is expressed in kgs. 3.2. SEGMENTATION: Washing machines can be segmented on the following bases: 3.2.1. Functions- Washing machines can be classified as washers, semi automatic and fully automatic machine
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CHAPTER 1: INTRODUCTION 1.1: ABOUT LCD TV: A liquid crystal display (LCD) is a thin, flat electronic visual display that uses the light modulating properties of liquid crystals (LCs). LCs does not emit light directly. They are used in a wide range of applications, including computer monitors, television, instrument panels, aircraft cockpit displays, signage etc. They are common in consumer devices such as video players, gaming devices, clocks, displays in most applications. They are usually more
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