Entertainment Industry in India has registered an explosive growth in last two decades making it one of the fastest emerging industries in India. Television itself witnessed its transformation from a single government owned channels to a medium telecasting more than 300 national and regional channels. At present Indian film industry or Bollywood is a perfect combination of entertainment and commercial sector, producing close to thousand movies in a year in various Indian languages. Indian film industry
Words: 12671 - Pages: 51
International Business- Dr. R. Chandran 1. International Business: Meaning And Scope Interdependency is a natural phenomenon; nations, living beings and companies cannot totally depend on themselves. It is the major driving force for international business. Learning value: This chapter covers the essential aspects, 1. 2. 3. 4. 5. Definition of international business Emergence of developing nations in international business Motives of international business from companies and nations Fundamental
Words: 70922 - Pages: 284
PROJECT REPORT ON EVENT MANAGEMENT: GOING BEHIND THE SCENES SUBMITTED BY MEHUL DAK TYBMS (SEM V) – 2008-09 ROLL NO – 5419 UNDER THE GUIDANCE OF PROF. RICHA JAIN DATE OF SUBMISSION: 14TH JANUARY, 2009 THAKUR COLLEGE OF SCIENCE & COMMERCE KANDIVALI (EAST), MUMBAI- 400 101 DECLARATION I, MEHUL DAK, of Thakur College of Science & Commerce, of TYBMS (SEM V) hereby declare that I have completed this project on Event Management in the academic year 2008-09. The information
Words: 13760 - Pages: 56
developing a standardized marketing mix for all customers in this segment. Through segmentation, the marketer can look at the differences among the customer groups and decide on appropriate strategies/offers for each group. This is precisely why some marketing gurus/experts have described segmentation as a strategy of dividing the markets for conquering them.
Words: 9108 - Pages: 37
environment can leading to AAR. 2) Most firms compete in an industry control similar resources & strategies 3) Resources are highly mobile across firms 4) Decision makers should be rational & act in the firm’s best interests Steps: 1) Study the external environment 2) Locate the industry 3) Identify the industry’s strategy 4) Develop assets & skills on the strategy 5) Using the firm’s strengths in the strategy Conclusion: The I/O model of AAR challenges firms to locate the most attractive industry
Words: 4352 - Pages: 18
toothpastes and cars, and suggests a framework linking brand loyalty and brand personality after qualitatively analyzing the responses obtained from the focus group. This would enable marketers in an emerging market like India to formulate brand appeals and branding strategies for different kinds of consumers. [PUBLICATION ABSTRACT] Links: Linking Service Full text: Headnote There are two topical areas, which are of interest to marketers - brand personality and brand loyalty. Brand associations/brand
Words: 10185 - Pages: 41
ANALYSIS 4 Internal Analysis 4 External Analysis 6 III. Competitors Analysis 8 Thai Airways 8 Garuda Indonesia: 9 Financial Data Comparison 10 IV. Conclusion 11 V. Recommendation 12 Strategic Objectives in the next 3-5 years: 12 Key strategies in the next 3 – 5 years: 12 VI. Reference list: 14 II. SWOT ANALYSIS Internal Analysis STRENGHTHS | WEAKNESSES | 1. “Malaysia Airlines has been voted the “World’s Leading Airline to Asia” by World Travel Awards (WTA) which gives recognition
Words: 4002 - Pages: 17
2 Abstract After dominating the local UK market and successfully developing a new market in the US, Dyson, the ambitious vacuum cleaners manufacturer still competes in the mature global market of vacuum cleaners. Adopting a differentiation strategy since its inception, the company aims to take its brand to the next level and to expand into new grounds. This comes in a critical time after a declining market share in its high end vacuum cleaners segment, and withdrawing its innovative and
Words: 4564 - Pages: 19
Lock in your investments at current yield Must have Mirae Asset Fixed Maturity Plan - Series - II (Close Ended Income Scheme - 391 days) Fund Speak March 2014 Mirae Asset India Opportunities Fund (An open ended equity oriented scheme) This product is suitable for investors who are seeking* l long-term capital appreciation l Investments in equities, equity related securities l High Risk (BROWN) (BLUE) investors understand that their principal will be at low risk (YELLOW) investors
Words: 10905 - Pages: 44
to be simple to use. Company Mission and Vision Every company strives to satisfy its customer needs by implementing the strategies within the company’s mission and vision. A mission statement describes the firm’s objectives of the activities it plans to take. However, the vision statement includes the steps that should be taken to achieve the company’s goals and strategies. RIM’s mission statement states, “To develop socially and professionally responsible and proactive managers and leaders with
Words: 4163 - Pages: 17
