Analysis of Household appliances Industry 1 • Color Television : CTVS Ø Recent Performance Ø Industry Structure Ø Industry Trends •Refrigerators Ø Recent Performance Ø Industry Structure Ø Industry Trends •Washing Machines Ø Recent Performance Ø Industry Structure Ø Industry Trends •RACs Recent Performance Industry Structure 2 Industry Trends :3 : 12 : 17 : 41 : 48 : 53 : 68 : 75 : 79 : 91 : 98 : 101 • Demand Review and Growth Projections Ø CTVs Ø Refrigerators Ø Washing Machines Ø
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1.0 Introduction of LG Electronics Inc. LG Electronics Inc. is a South Korea multinational electronics company which is also known as the global leader and technology innovator in consumer electronics. The LG Company was a merger of two Korean companies, Lucky and Goldstar, from which the “LG” abbreviation was derived. (Mariush,2012) The company’s headquarter is located in Yeouido-dong, Seoul and the flagship subsidiary of the LG Group. LG has a global sales of KRW (Korean Won) 54.26 trillion which
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edu/7103572/The_Complete_External_and_Internal_Analysis_of_Apple.Inc_and_its_SWOT_Analysis Political Samsung operates everywhere in the world and in most of the markets, the political environment is stable with some minor problems in few foreign markets, for example in India. Also Samsung is operating in emergent countries like Brazil, Turkey. This countries are recently had some tensions with the population and the government. The presence of the company is too in Africa, which the governments are not stable. The major
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Sony Mobile Communications has research and development facilities in Lund, Sweden; Tokyo, Japan; Beijing, China; and Silicon Valley, United States.[5] In 2009, it was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG).[6] By 2010, its market share had fallen to sixth place. Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker, was struggling with huge losses. This was mainly due to
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differentiation Challenge to compete with Apple which is leading the #1 market in US Declining profit margin from price erosion with tough competition Opportunities New Pie, New Market ; Emerging market such as India, Brazil _. Expected 20% of growth rate in India PC market _. New SME1) seg. in India Easy access to giant consumer bases of Japan & Western Europe thru partnership with NEC Corp. & Medison Increasing demand for MP3 & MP4 tech.trend with mobile market (Chances of mobile convergence) Threats
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Manampulle Student Id : 10200729 / MAAMD81 Class : Monday 6 p.m. Due Date : 1st October 2010 Answers 1. In evaluating the potential of a BOP market segment there are certain factors that need to be analyzed in order to develop a marketing strategy. The following will be used as a guideline to establish possibility and viability of marketing to the BOP. Market opportunity Being the “poor sector” of the pyramid is there a marketing opportunity? Will people who struggle to survive buy convince
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International Conference on Management January 1-4, 2012 Blue Ocean Strategy – A Critical Analysis of Application on Indian Companies Smita Shukla smitashukla_in@yahoo.com University of Mumbai, Mumbai Blue Ocean Strategy which is much discussed strategic approach that needs to be followed by such companies that wish to beat the market competition. The paper analyses the practical application of Blue Ocean strategy in case of Indian companies. This paper also discusses the risk factors/negatives
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Case Microwave Ovens Marketing strategy planning means finding attractive opportunities and developing profitable marketing strategies. A marketing strategy specifies a target market and a related marketing mix. It’s a picture of what a firm will do in some market. 1.1 Market Segment The company must find a way to segment the market and defines a target market. It is a fairly homogenous group of customers to whom company wishes to appeal. We could find 3 different dimensions to segment the market:
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-------------------------------------- 11 MARKETING MIX ----------------------------------------------------- 12 NOKIA – Market Analysis Consumer Behavior and the Mobile Experience The study included multiple behavioral factors using a sample of over 12000 subjects in India. Surprising to many, the old belief that teenagers don’t access the mobile Internet or buy mobile apps is false. In fact, 45+ year-olds are the fastest growing adopters of these mobile services. Mobile phones and other consumer electronics products
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the role and functions of Commercial Banks, main strategic issues in retail and corporate banking and the risks faced by the Banking Industry in India. * To familiarise the students with the new Banking Practices and Processes including new banking technologies. * To familiarise the students with the legal and regulatory framework for banks in India. * To equip the students with the tools and techniques used in interpreting and evaluating the performance, profitability, productivity, and
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