Brand Strategy What can a brand do to stay profitable during a recession? Here are some realistic possibilities: • Add a lower-price item with fewer features to your product line. You might even launch it under a different brand name. Most companies should produce a line of products at different price points. • Add some additional value to the offer, such as free shipping or installation. • Maintain the current price but advertise heavily as to why customers should pay more for this brand
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Sanctuary for the Senses” experience for consumers. Management team of Banyan Tree consists of highly qualified personnel who has past working experience with various top companies such as, Hilton International Hotels, Amara Hotel Saigon Company Ltd, LG Group, etc. Weakness Wide range of business and services provided by the company may lead to inconsistency
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television and print commercial, and online. Not only this, Sony plans to enhance its existing distribution network to 6,000 in FY12, up from 5,000 outlets last year. Competitor analysis Sony knows that their competitors like Samsung, panasonic, LG and several other manufacturers will also be tempted to launch such a product but since it has patent, they may not be able
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9-706-401 REV: AUGUST 25, 2006 KRISHNA PALEPU TARUN KHANNA INGRID VARGAS Haier: Taking a Chinese Company Global Only by entering the international market can we know what our competition is doing, can we raise our competitive edge. Otherwise, we’ll lose the China market to foreigners.
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marketing. Consequently, two schools of thought emerged. The first school belived that the products/services, marketing tools & strategies that are successful in urban areas, could be transplanted with little or no more modifications in rural areas. However, the second school saw a clear distinction between urban & rural India, & suggested a different approach, skills, tools & strategies to be successful in rural markets. What differentiates the two markets is not mere income, but a host of other infrastructural
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into the mobile phone market in 2008, is one of the most fascinating success stories in the Indian consumer electronics industry. In a very short span of 5 years, the company has taken up the third position (by volume) in the mobile handset market in India and is at No. 12 globally. It is a leader in the Indian tablet market with 18.4 per cent share, beating industry giants like Samsung and Apple. Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. They started manufacturing mobile
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Daniel Márquez. White Appliances entry in India. India it is a special country to penetrate because of the nature of its people. Mainly poor with extremely low wages and with low access to education, where the tradition and the culture it is going to be a problem to enter this market. Good news are that the middle class population it is growing quickly, and the potential to market
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CASE A – NOKIA CASE Question 1 From the 80’s until its peach in the early 2000’s, Nokia made various strategic decisions which led the Finnish company to a first rank world competitor on the mobile-phone market. Two main CEOs were implied, Kairamo, who had a strong vision for his company and Vuorilehto who acted with pragmatism to keep the Nokia dynamism. ACTIVITIES | SUB-ACTIVITIES | EXAMPLES | IMPACT ON VALUE (cost or differentiation advantage) | PRIMARY ACTIVITIES | Inbound logistics
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A Brief Study On “TELECOM SERVICES OF RELIANCE COMMUNICATION’’ PROJECT REPORT Submitted for Partial fulfillment for The Award of the Degree of Master of Business Administration (2007-2009) INTERNATIONAL SCHOOL OF BUSINESS & RESEARCH # 62B, ELECTRONIC CITY, PHASE-1, OPP. POLICE STATION, BANGALORE, PIN-560100
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In India, 70% of DTH Connections are from Rural and Small Towns Page 1 of 8 • • Search Home » india • • • • • • • • • Startups Funding Entrepreneurship Prod Strategy Mobile Technology Market Research Office 2010 ReviewNew Jobs Sep 7, 2009 | sinha In India, 70% of DTH Connections are from Rural and Small Towns Connected with Telenor Creativity, openess & development See how Telenor connects your world www.Telenor.com/India Tata Sky+ Special Offer Record 130 Hours of Live TV
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