PRODUCT PROFILE A washing machine is a domestic appliance powered by a fractional horsepower (FHP) electric motor to wash clothes and household linen and dry clothes. The capacity of the washing machine is determined by the weight of the dry clothes it can wash at a time and is expressed in kgs. 3.2. SEGMENTATION: Washing machines can be segmented on the following bases: 3.2.1. Functions- Washing machines can be classified as washers, semi automatic and fully automatic machine on the basis of their
Words: 2589 - Pages: 11
RESEARCH ON “WASHING MACHINE” A dissertation submitted to: Dr. Bejoy John Thomas, MBA, NET (Qualified), M.Phil.Ph.D., In partial fulfillment of the requirements for the award of the degree MASTER OF BUSINESS ADMINISTRATION BY SUJANABENAZIR.M Jamal Institute of Management, (Approved by AICTE, Newdelhi) Jamal Mohamed College (Autonomous) Tiruchirappalli-620020 1 INDUSTRY INFORMATION 2 1: GROWTH AND EVOLUTION OF THE WASHING MACHINE INDUSTRY IN INDIA:Washing machines made their mark
Words: 4463 - Pages: 18
A Project Report On “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” Submitted in Partial Fulfillment of the Award of Degree of Bachelor of Business Administration (BBA) 2007-2010 Project Guide Submitted By Mr.Jagat Jyoti Barua Vaibhav Bansal Lecturer,MAIMS Enrollment No. : 0411471707
Words: 4628 - Pages: 19
proofread thoroughly? Yes John Doe Iris Belen English 101 15 January 2012 LG Washers Why spend so much now? In the short run yes you are paying quite a few for a LG washer machine, but in the long run you are saving your money and time. The LG washer series WM3360HRCA is one of the top consumers rated washers for LG. The LG washer WM3360HRCA comes with a lot of key features that will catch your eye. The LG washer WM3360HRCA comes with cold wash option, true steam technology, fresh care
Words: 751 - Pages: 4
Industry Structure Ø Industry Trends •Refrigerators Ø Recent Performance Ø Industry Structure Ø Industry Trends •Washing Machines Ø Recent Performance Ø Industry Structure Ø Industry Trends •RACs Recent Performance Industry Structure 2 Industry Trends :3 : 12 : 17 : 41 : 48 : 53 : 68 : 75 : 79 : 91 : 98 : 101 • Demand Review and Growth Projections Ø CTVs Ø Refrigerators Ø Washing Machines Ø RACs • Costs and Profitability Analysis • Critical Success Factors • Impact Analysis • Player Profiles 3
Words: 12502 - Pages: 51
destroyed. Questions | Possible Marks | Actual Marks | | | | 1 | 10% | | Student’s signature: _________________________________ Date: Introduction of LG LG electronics which is called GoldStar at that time was founded by KOO IN-HWOI who was founder of LG corporation in 1st Oct 1958 at KOREA. At that time, radios were attracting interests as embodiments of civilization, bringing news of the world to their listeners. Mr. Koo thought, ‘we could make
Words: 1567 - Pages: 7
ACs and high end TV models like plasma and flat screen from China and assembling color TV via local Indian manufacturers. • Acquired 40 acre factory in Pune ( Aug 2007) of capacity 400000 units of refrigerators. Imported parts for ACs and washing machines were assembled there. Along with supplying to Indian markets the factory served as a sourcing hub to Africa, Middle East and Southern and Western Asia. • A network of direct dealers and distributors was developed for sales. The
Words: 1164 - Pages: 5
Summary This report is focusing on the washing machine sector of Whirlpool Corporation in the UK market, firstly give a situation analysis of the broad market, which including using PESTEL SWOT and Competitive Edge, analysing both internal and external environment of the business combined to demand of customers; secondly offer several recommendation to the business using STP, SMART and 7Ps models; finally a brief conclusion is given. Introduction Washing Machine is one of the most common household
Words: 3720 - Pages: 15
INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA
Words: 8513 - Pages: 35
Brand Analysis:- (A) Surf Excel Family Tree: Sur excel Matic – for washing machine, Surf excel bar, Surf excel quick wash and Surf excel Easy wash (Surf Excel Blue is now Surf Excel Easy Wash) Tagline: - Daag Achche Hain (Stain are good). Tagline is very much effective and consumers are enabling to identify brand from tagline. Surf Excel having strong brand position & brand equity in Indian market. Website Link: - http://www.surfexcel.in/category/products/ Advertisement Link: - http://www
Words: 714 - Pages: 3
