Current Situation 2 Company Profile 3 Contact Information 3 Mergers & Acquisitions 3 Financial Information 4 LG Way 8 Code of Ethics 9 Current Situation Company Profile The name of the Company in Korean, “ELJI JEON JA CHUSIKHOESA” or “LG JEONJA CHUSIKHOESA” in its abbreviated designation and in English, “LG Electronics Inc.” LG Electronics Inc. is a Korea-based manufacturer specialized in the provision of electronic products. The Company mainly operates home entertainment division
Words: 2400 - Pages: 10
PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration
Words: 7843 - Pages: 32
ranges, and microwave ovens, dishwashers, and washing machines and dryers—and room air conditioners. Later, it diversified into mobile telephones, television receivers, personal computers, and even financial services and pharmaceuticals. Overall it produced 96 different product lines comprising 15,100 different product specifications. It employed over 35,000 people worldwide. Haier was one of the world’s seven biggest home appliance makers—along with LG (Goldstar) Group and Matsushita headquartered
Words: 10169 - Pages: 41
hefty preliminary anti-dumping duties on large power transformers made in its future free-trade partner South Korea and used in the electric utility industry. Antidumping duty investigations: Large residential washers are automatic clothes washing machines with a cabinet width (measured from its widest point) of at least 24.5 inches (62.23 cm) and
Words: 1430 - Pages: 6
landscape of Samsung Electronics is multi-faceted. It faces competition from international and domestic brands - with differing price points, operating systems, features and market share. Samsung’s competitors include Apple, Sony, Lenovo, Nokia, LG, HTC, Huawei, Panasonic, Canon, Nikon, Whirlpool, and GE. Of these, Samsung is aggressively pitted against Apple. Key issues / challenges for the brand 1. Tarnished brand image – In the past years, Samsung has been entrapped in a legal battle
Words: 535 - Pages: 3
LG Electronics Company Analysis Published: 23, March 2015 In this competitive business world marketing strategies is very important .They are several multinational company run their business over the world so the multinational company must use its own marketing strategies. This analysis describe the macro environment of the organization and its future decision making process. Globally the lot of business to achieve their goal by its own marketing strategies plan. Here the study tells about the
Words: 3015 - Pages: 13
Analyzing Distribution Channel Of “LG” Prepared For : Mr. Rumman Hassan Lecturer, Marketing Name of the Course : Distribution Management Course ID : MKT 380 Section : 01 Prepared By : |Faisal Rezwan……………………………………… |0220227 | |Mir Murtoza Karim……………………………….. |0320016 | |Ramiv Mehedi……………………………………... |0220024
Words: 4952 - Pages: 20
Current Marketing Practices in Consumer Durables in Rural India Contents Introduction ........................................................................................................... 3 Indian Rural Market: ........................................................................................... 3 Recent shift in attention from urban to rural market:......................................... 3 Special Features of rural markets: ....................................................
Words: 2902 - Pages: 12
Amount of expenses currently incurred by MABE can be cut significantly but not at the current operational plan. Pros: * The venture currently has a 4 percent market share in stove sales, and a 2 percent market share in refrigerators and washing machines in operations in Russia. * Sales were at $70 Million in 2011, which suggests an increase in consumption and spending in Russia since the economic downfall of 2008. * The narrowing of the JV’s product line should produce better results
Words: 874 - Pages: 4
conglomerate engaged in trading of consumer durables. It dates back its origins to 1877 where it started its first shop in Pettah. The Company was focused on selling sewing machines and as a step towards backward integration in 1963 Singer Industries (Ceylon) PLC was incorporated to assemble sewing machines. However the market for Sewing machines declined over the past years and the Company facing a financial downturn, took a critical decision to diversify into trading of consumer durables under its brand name
Words: 6197 - Pages: 25
