Analysis of TV Manufacturing Industry By: Manglesh R. Yadav Table Of Contents: 1. History Of TV in India 3 2. Samsung Electronics 3 3. LG Electronics 8 4. SONY 11 5. Videocon 13 6. My View 15 7. References 17 Television Manufacturers and their growth History Of TV in India: Television has been in India for over 40 years now. During
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LG IN THE INDIAN COLOUR TELEVISION MARKET INTRODUCTION Ever since its inception in India 'LG India' has made an impressive beginning and has shown commendable progress on all parameters of keeping in touch with the market. This report aims to establish the factors included in the marketing plan of LG in India (in the colour television market) that has contributed to its rise to glory. This report begins by giving the origin and background of the company. Then the company and its environment
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| Case Study 03 Marketing to the Bottom of the Pyramid | MKT3120 International Marketing | Name : Andrea Manampulle Student Id : 10200729 / MAAMD81 Class : Monday 6 p.m. Due Date : 1st October 2010 Answers 1. In evaluating the potential of a BOP market segment there are certain factors that need to be analyzed in order to develop a marketing strategy. The following will be used as a guideline to establish possibility and viability of marketing to the BOP. Market opportunity
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PROJECT ON STRATEGIC MANAGEMENT – 1 THE CONSUMER DURABLES INDUSTRY 9/3/2010 KRISHNAN. K (09FT-122) SANCHIT GUPTA (09FT-133) SAUMYA SHARMA (09FT-139) SURESH HARI (09FT-157) TRIPURAJ SINGH (09FT-164) ABHIRAM V (09FT-178) EXECUTIVE SUMMARY The report studies the consumer durables industry in India. The report is divided into two parts 1. The industry analysis 2. The corporate analysis INDUSTRY ANALYSIS: The report covers the following details on the consumer durables
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Marketing Proposal – Smartphone Requirement Write a marketing proposal for an organization which is going to develop and introduce a high technology electronic device,be it new tablet pc or a smartphone Contents 1. Introduction………………………………………...........…… 1 2. New ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References……………………………………………………………………
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innovative and very expensive washing machine from markets. The paper attempts to select the most potential global markets for Dyson to put more marketing investments. The paper suggests those markets to be mostly Scandinavian. The paper also aims to shed the light on the mass distribution strategy adopted in the US market by Dyson. Finally the paper studies the opportunity for Dyson to repeat the huge success of its vacuum cleaner to enter new product category of washing machines. Keywords: Vacuum
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innovative and very expensive washing machine from markets. The paper attempts to select the most potential global markets for Dyson to put more marketing investments. The paper suggests those markets to be mostly Scandinavian. The paper also aims to shed the light on the mass distribution strategy adopted in the US market by Dyson. Finally the paper studies the opportunity for Dyson to repeat the huge success of its vacuum cleaner to enter new product category of washing machines. Keywords: Vacuum
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CONSUMER DURABLES December 2008 www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables White Goods • Refrigerators • Washing Machines • Air Conditioners • Speakers and Audio Equipments www.ibef.org CO N S U M E R D U R A B L E S December 2008 The Indian Consumer Durables Industry can be segmented into three key groups Consumer Durables Kitchen Appliances/Brown Goods • Mixers
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SIP PROJECT REPORT ON CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) SUBMITTED BY: GOLAM AHAMED ROSUL ENROLLMENT NO: 030101013 UNDER THE GUIDANCE OF: PROF. MALAY BHATTACHARJEE ACKNOWLEDGEMENT My first experience of Summer Internship Project on CONSUMER BEHAVIOR TOWARDS WHIRLPOOL OF INDIA LTD (REF. CATEGORY) has been successfully done, thanks to the support of everyone. I would like to acknowledge all the people who have helped us in this project. However, I wish
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Brand Strategy What can a brand do to stay profitable during a recession? Here are some realistic possibilities: • Add a lower-price item with fewer features to your product line. You might even launch it under a different brand name. Most companies should produce a line of products at different price points. • Add some additional value to the offer, such as free shipping or installation. • Maintain the current price but advertise heavily as to why customers should pay more for this brand
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