About Founded in 1926, Koç Holding has become not only one of the largest and most successful groups of companies in Turkey but also in Europe, by staying one step ahead of change throughout its journey of 80 years. Adamant in observing in all its operations the principles and ethical values of administering corporate governance, undertaking social responsibility and providing environmental protection at international standards, the Koç Group is a global player constantly moving toward its objective
Words: 2060 - Pages: 9
9-706-401 REV: AUGUST 25, 2006 KRISHNA PALEPU TARUN KHANNA INGRID VARGAS Haier: Taking a Chinese Company Global Only by entering the international market can we know what our competition is doing, can we raise our competitive edge. Otherwise, we’ll lose the China market to foreigners.
Words: 10226 - Pages: 41
Executive Summary The Household Appliance Manufacturing industry felt the pressure in the past five years to 2012 due to the effects of the changing real estate market. Like most producers of household goods, appliance manufacturers watched demand grow during the real estate surge through 2006 and then watched it decline when the housing market weakened. As consumers move into new homes, they will more than likely purchase new appliances. Therefore, activity in the residential real estate market
Words: 8726 - Pages: 35
appliances grew by 8% bringing the market to a total of 5.4 million appliances. All major appliance categories with the exception of the solo cookers showed a significant growth. Refrigerator sales increased by 11%, dishwashers sales grew by 7% and washing machine sales increased by 8%. Oven sales was the only category which declined by 4%. Driers, which is a new growth area, increased by 19%. Large home appliances, produced in Turkey, managed to increase by 12% year-on-year reaching 18.4 million units
Words: 2060 - Pages: 9
business, formed in 1893, manufactured feeder attachments for threshing machines. In 1907, the company moved to Newton, Iowa, a small town 30 miles east of Des Moines, the capital. Manufacturing emphasis turned to home laundry equipment, and wringer-type washers. The history of Maytag Corp can be divided into four stages: 1. at the turn of the century, pioneering period, F.L Maytag founded the company, and make it become the washing machine market leader; 2. in 1950s, the company stepped down from the market
Words: 3675 - Pages: 15
Knowledge@Wharton In 2000, executives at South Korea-based LG Electronics set the goal of becoming a top-three player globally by the close of the decade. One year early, in 2009, the company achieved its goal. Meanwhile, revenue has jumped from $5.6 billion in 2004 to more than $13 billion in 2010. Michael Ahn guided the branding effort for LG Electronics North America before stepping down as regional president and CEO last year to become a senior adviser at LG Electronics USA. In a recent conversation with
Words: 1692 - Pages: 7
An Assessment Study (A Strategy Paper) on (for) HOME APPLIANCES & CONSUMER ELECTRONICS / WHITE GOODS Submitted by: Teofilo, Reymark P. 2009104355 As partial fulfillment of the requirements of EMG166 – Section T Strategic Planning & Management 3 Quarter SY 2014 – 2015 EXECUTIVE SUMMARY Haier in the Philippines are Corporation that the Filipinos embraced. It is a Home Appliances that gives comfort to the people that offers quality products. It is value for money, where
Words: 9401 - Pages: 38
------------------------------------------------- PROJECT SUMMARY A. Company Name A business name is one of the most essential things to be prepared in starting a business. The group decided to give the business, a unique name, the “Love – bada – Bango” laundry shop.The idea of the business name came from the popular advertisement of one of the leading fabric conditioner in the country. Love – bada – Bango originated from the tagalog phrase “labada bango” which means that the clothes will be clean
Words: 6967 - Pages: 28
- UEMF15028 Sumeet Patnaik - UEMF15029 By: Soham Pradhan - UEMF15027 Srijeet Mishra - UEMF15028 Sumeet Patnaik - UEMF15029 INTRODUCTION TO HOME APPLIANCE INDUSTRY: Home appliances market include; washing machines/ dryers, fridges and freezers, coffee machines, air conditioners, heaters, TVs, recording devices etc. The global market for household appliances can be split into two parts. 1. Mature markets (Western Europe, North America, Japan and Australia/New Zealand) :
Words: 1548 - Pages: 7
product on different grounds. So we study that, for which qualities company is advertising, those features that product have or not. SCOPE OF THE STUDY ? This Report will help to understand the consumer behaviour towards purchasing a new Washing Machine or Refrigerator. ? It also opens the various factor which can effect the purchase decision. ? This Report provides a frame of mind of people, what are the exceptions of consumer and up to how much level these expectation met. ? This Report
Words: 6303 - Pages: 26
