Nutzung von Social Media für die Marketingforschung: Kommunikationsräume, Analysemethoden und Anwendungsbereiche Seraina Mohr & Dorothea Schaffner Kurzzusammenfassung: Das Kommunikationsverhalten von Konsumentinnen und Konsumenten hat sich mit der Möglichkeit im Internet, Informationen einfach zu publizie-ren und sich dabei unabhängig von Institutionen und klassischen Medien auszutauschen, radikal verändert. Diese Informationen bieten ein bislang noch weitgehend unausgeschöpftes Potential
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EAST WEST UNIVERSITY EMBA Program MKT502/EMBA_591: International Business /Business in the Global Environment Spring-2016 Group Assignment: Analysis of Selected Case Studies Instructions 1. Each group (six students, max.) will analyze the four cases attached herewith by answering the cases related questions. 2. Students are advised to apply relevant concept available in lecture materials, textbook, and/or any related sources while answering case related questions. 3. Length of each case analysis
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required at all lectures and seminars; students should read the relevant books and articles before each seminar and will be expected to take an active part in group discussions. FORMAT: The module comprises a two-hour lecture and discussion each week and a one-hour seminar in most weeks. Students may be split into two or three seminar groups. MODULE OUTLINE (HC) Dr Harald Conrad (ZZ) Dr Zhang Zhong Please note that there will be NO seminars in
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Strategic Asset Allocation: Determining the Optimal Portfolio with Ten Asset Classes Niels Bekkers Mars The Netherlands Ronald Q. Doeswijk* Robeco The Netherlands Trevin W. Lam Rabobank The Netherlands October 2009 Abstract This study explores which asset classes add value to a traditional portfolio of stocks, bonds and cash. Next, we determine the optimal weights of all asset classes in the optimal portfolio. This study adds to the literature by distinguishing ten different investment
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Paper Title: Trading favors within Chinese groups Discussant: Federica Capriglione Abstract Pyramidal structures is a dominant aspect of ownership in the developing world, which allow shareholders to control corporations with relatively low investments. On the one hand, the mismatch of cash flow and control rights leads to a range of agency problems and resultant resource misallocations, potentially impacting the macro economy. On the other, pyramids are one important mechanism that enables the formation
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Decision Sciences Volume 38 Number 1 February 2007 Journal compilation C C 2007, The Author 2007, Decision Sciences Institute Decision Sciences Research in China: Current Status, Opportunities, and Propositions for Research in Supply Chain Management, Logistics, and Quality Management∗ Xiande Zhao Department of Decision Sciences and Managerial Economics, Chinese University of Hong Kong, Shantin, NT Hong Kong, e-mail: Xiande@baf.msmail.cuhk.edu.hk Barbara B. Flynn† Kelley School
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The analysis of Chinese department stores with the fierce competition of online stores －A case study of Wanda department stores Word Count: 9850 Executive Summary Chinese department stores have suffered from the strong competition of online stores in recent years, Wanda department stores in particular. A significant 56 Wanda department stores was collapsed in 2015. Jack Ma even predicted that traditional brick-and-mortar sector will be replaced by the online stores. This research intends
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profit attributable to equity holders of S$216 million for the financial year ended 31 March 2010. During the first half of the year, demand for air travel declined due to the global economic slowdown as well as the outbreak of Influenza A (H1N1). The Group recorded a net loss attributable to equity holders of S$466 million for the first half of the financial year. Despite the difficult times, the Airline did not lose sight of its commitment to delivering product and service innovation. Singapore Airlines
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Toys "R" Us, Inc. ___________________________________________________________________________________________ Toys "R" Us, Inc. Recent Developments Jan 31, 2011 : Toys "R" Us offers to pay staffers $1m in back pay Fast Facts Headquarters Address One Geoffrey Way, Wayne, 07470, United States of America Telephone + 1 973 6173500 Fax + 1 973 6174006 Website www.toysrus.com Ticker Symbol, Stock Exchange N/A Number of Employees 70,000 Fiscal Year End
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Negotiation: the Chinese style Tony Fang School of Business, Stockholm University, Stockholm, Sweden Abstract Purpose – To examine the nature of Chinese business negotiating style in Sino-Western business negotiations in business-to-business markets involving large industrial projects from a social cultural point of view. Design/methodology/approach – A conceptual approach developed from personal interviews. Findings – This study reveals that the Chinese negotiator does not possess an absolute
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