Relationship marketing (5 approaches & basic principles) Relationship Marketing refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. This approach attempts to transcend the simple purchase-exchange process with a customer to make more meaningful and richer contact by providing a more holistic, personalized purchase, and uses the experience to create stronger ties. With the growth of the internet and
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Android vs iPhone Junyao Zhang April 12, 2010 This is a complete analysis and comparison between Android and iPhone OS. The rest of this report is organized as follows. Section ?? outlines the system architecture, history and detail management configuration. Section ?? discusses the iPhone system. In Section ??, a comparison between these two systems is presented. 1 Android Android, originally meaning “robot”, is a mobile operating system using a modified version of the Linux kernel. It
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How to write a Good Value Chain Analysis The ability of a company to understand its own capabilities and the needs of the customers is crucial for a competitive strategy to be successful. The profitability of a firm depends to a large extent on how effectively it manages the various activities in the value chain, such that the price that the customer is willing to pay for the company’s products and services exceeds the relative costs of the value chain activities. It is important to bear in mind
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of a product, consumers are concerned with product features, thus users define what is needed from a product. Payers are consumers who pay for the product and are primarily concerned with its price and other financial considerations (reasonable life cycle of the product, cost of maintenance, cost of consumables, etc). Buyers focus on the logistics of the products (online, by phone, mail or retail center).In a particular purchase situation, the roles may be filled by a signal individual or by multiple
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Financial Analysis, Apple Inc. For the fiscal year ended September 24, 2011 By Michael Sarkis 04/12/2012 Table of Contents Abstract 3 Background 3 Stock Performance 5 Ratio Calculations & Interpretations 6 Liquidity Ratios 6 I. Current Ratio 6 II. Quick Ratio 7 Asset Management Ratios 7 I. Inventory Turnover 7 II. Total Asset Turnover 8 Financial Leverage Management Ratios 8 Profitability Ratios 9 I. Gross Profit Margin Ratio 9 II. Net Profit
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in the world by market capitalization, with an estimated market capitalization of $446 billion by January 2014. The Mac line of computers are its best-known hardware products, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser, and the iLife and iWork creativity and productivity suites. (Apple
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Porter's Five Force (http://www.strategicmanagementinsight.com/tools/porters-five-forces.html) “Porter’s five forces model is an analysis tool that uses five forces to determine the profitability of an industry and shape a firm’s competitive strategy” Understanding the tool Five forces model was created by M. Porter in 1979 to understand how five key competitive forces are affecting an industry. The five forces identified are: These forces determine an industry structure and the level of competition
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audience. The analysis of the information was conducted using SPSS while the survey questions were developed with the help of the literature review which was conducted by review different academic journals. The review of the literature pointed out that there are a number of factors which affect the buying behaviours of customers and that Apple had knowledge about all these factors due to which it was so popular among the Chinese customers. It has been pointed out from the analysis of the information
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THE MARKETING STRATEGY OF NOKIA Contents EXECUTIVE SUMMARY 3 INTRODUCTION 3 CURRENT SITUATIONAL ANALYSIS 4 PESTEL analysis: 4 SWOT analysis: 7 DIFFERENTIAL ADVANTAGES 8 RECOMMENDATION 11 MARKETING STRATEGIES AND PROGRAMMES 11 Segmentation: 11 Targeting: 12 Positioning: 12 Marketing strategy: 12 OBJECTIVES 14 RECOMMENDED MARKETING MIX 14 Product: 14 Price: 14 Place: 15 Promotion: 15 BENEFITS OF THE RECOMMENDED OBJECTIVE TO THE STAKEHOLDERS 15 CONCLUSION 16
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Introduction To The Computer The type of computer that we are choice for this assignment is notebook computer. A notebook computer is a battery or AC-powered personal computer generally smaller than a briefcase that can easily be transported and conveniently used in temporary spaces such as on airplanes, in libraries, temporary offices, and at meetings. A notebook is an extremely lightweight personal computer. Notebook computers typically weigh less than six pounds and are small enough to fit
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