PRODUCT ASSESMENT Tiffany Burke Professor Farrar MKT 100 July 28, 2013 Product Assessment Decline stage is defined as the product life-cycle; in which a product’s sales decline to low or negative growth rate in sales. During this stage of any product, sales are diminished and consumers’ taste shifts to a newer or better offering. Eventually what happens is profits fall and it makes not profitable to produce the product anymore. As a number of other companies dominate the market, it becomes
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g [pic] [pic] SCHOOL OF MANAGEMENT Brand Image of Apple Inc. [pic] BSc in Business and Management Studies [Marketing] TABLE OF CONTENTS[pic] Page ACKNOWLEDGEMENT Executive Summary [pic] Chapter 1: Introduction 1.1 Industry Summary 6 1.2 Company Profile 6 1.3 Brand Personality and Strategy 7 1.4 Line of Flagship Products 8 [pic] Chapter 2: Literature Review and Theoretical Framework 2
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Name: Course: College: Tutor: Date: Apple Inc. Analysis & Strategic Management Introduction Strategic management is the process by which an organization drafts, implements and evaluates cross-functional decisions that enable the organization to achieve its long-term objectives. It entails the process of specifying the mission of the organization, its vision, objectives and the development of the various strategies to achieve the objectives of the organization. Apple Inc. (Apple) has
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SWOT analysis of Apple Company background Name | Apple Inc. | Industries served | Computer hardware, Computer software, Consumer electronics, Digital distribution | Geographic areas served | Worldwide | Headquarters | U.S. | Current CEO | Tim Cook | Revenue | $ 156.508 billion (2012) | Profit | $ 41.733 billion (2012) | Employees | 72,800 (2012) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc
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…………………………………………………………... 1 METHODOLOGY……………………………………………………………… 1 COMPETITION……….……………………………………………………….. 2 PORTER’S 5 FORCES……………………………………………………. 2 ANSOFF’S METRIX……………………………………………………… 2 SWOT AND PASTE ANALYSIS……………………………………………… 3 CONCLUSION ………………………………………………………………….. 4 RECOMMENDATION………………………………………………………… 5 APPENDICES ……………………………………………………………………… 6 REFERENCE LIST ……………………………………………………………… 7 1. Introduction Apple Inc. is an
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APPLE CASE STUDY REPORT: APPLE COMPUTER 2006 HISTORICALLY REVIEW OF APPLE’S MAJOR COMPETITIVE ADVANTAGES Since founded, Apple aimed at providing customers with special premium products. Even though Steve Jobs made it Apple’s mission to bring an easy-to-use computer to every man, woman, and child, in the development of Apple, this brand is more and more focusing on a certain group of customers. Under Porter’s position theory, Apple could be categorized into “differentiation” and “focus”. Despite
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revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad, which is defining the future of mobile media and computing devices.” (2011, 45) Competitive Advantage: At the end of Chapter 1 in Business Driven Information Systems, Baltzan explains a case on Apple and how they capitalize on the iPod, iPhone and iPad. He mentions, “The unique feature of Apple’s competitive advantages
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STRATEGIC MANAGEMENT OF CHANGE 2012 Table of Contents 1.0. Introduction ........................................................................................................................................... 2 2.0. Company Profile ..................................................................................................................................... 3 3.0. Apple Distinctive Competencies .........................................................................................
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7 Situational Analysis 7 Market Share 8 Goals 8 Strategy 9 SWOT Analysis 9 Strengths 10 Weaknesses 11 Opportunities 11 Threats 12 Customers 12 Competitors 14 Positioning 14 Competitor Market Share 15 Collaborators 15 Role of Partnerships 15 Complimentary Businesses 16 Climate 16 Political/Legal 16 Economic 16 Technological 17 Social/Cultural 17 Issues Analysis 17 Personal Computer Market 17 New Products 17 International Operations 18 Digital rights management system (DRM)
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I N D E X | | | | |Sr.No |Contents |Page No | | | | | |1 |Executive Summary
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