Group Fossil Group has been in business since1984 serving consumers globally with a total of 4,400 locations worldwide (Fossil Inc., 2013). The organization has a strong retail presence because it caters to a variety of consumers, strategically developing and acquiring new lines of products to meet consumer demand. The products range from bags, belts, eye wear, leather goods, and watches. Their largest line and focal product are watches. Each brand is made to appeal to both men and
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4.2.2. Economic environment 7 4.2.3. Political environment 7 4.2.4. Cultural environment 7 5.0. Product 7 5.1. The three level of the product 7 5.1.1. Core Product 8 5.1.2. Actual Product 8 5.1.3. Augmented Product 8 5.2. Brand, packaging and labeling 9 6.0. Target segments 9 6.1. Demographic segment—Gender, Age and life-cycle stage segment 9 6.1.1. Evaluation the needs and wants of the segment (key users benefit) 9 6.1.2. The
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Inc. is largely comprised of five product lines, two functional solutions, or two types of customer-based services. The industry, in which Apple competes, therefore, depends on the methodological classification of its products. The diversification of markets enhances Apple’s value chains, as a result. In a product lines based system Apple competes in five markets, including the PC industry with its Macintosh computers and Xcode software of MAC OS X, the consumer electronics industry with iPod, the
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E-marketing- The strategic process of distributing, promoting, pricing products, and discovering the desires of customers using digital media and digital marketing. - Characteristics of e-marketing: Addressability- The ability of a marketer to identify customers before they make a purchase. Example- digital media technology makes it possible for customers to identify themselves and provide information about their product needs and wants before their purchase. Social Network- Web-based meeting
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CHAPTER 1 One more time: what is marketing? MICHAEL J. BAKER The enigma of marketing is that it is one of man’s oldest activities and yet it is regarded as the most recent of the business disciplines. Michael J. Baker, Marketing: Theory and Practice, 1st edn, Macmillan, 1976 Introduction As a discipline, marketing is in the process of transition from an art which is practised to a profession with strong theoretical foundations. In doing so it is following closely the precedents
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PERCEPTUAL MAPS IN MARKETING SUMMARY Perceptual Maps in Marketing Summary Name University Perceptual Maps in Marketing Perceptual mapping can be summarized as the discipline of comparing products based on the perception of potential customers in the marketplace. The goal of this practice is to allow product marketers to build a stronger understanding of customer viewpoints and opinions on brands, advertising campaigns, and new market offerings. By developing a visual map of customer reactions and
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2014 Chennai Sept 14, 2014 About of Product Thums Up is a caffeine based (Cola) aerated soft drink. It is the largest selling soft drink brand in India. It was introduced in 1977 on the exit of Coca Cola Company from India. It was later on bought by Coca Cola Company to compete with Pepsi. In the Cola segment it has a commanding market share of 42% and it has a market share of 15% in the Indian aerated soft drink market. History of Product 1970s saw an unexpected exit of cola giants
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You may NOT retain this pap SECTION 1 (Short Essay Questions) Question No. 1.1 (Answer either A or B) 4 marks A What is the product life cycle [PLC] concept? Draw a typical PLC diagram for a ‘Style’ item in the box provided. B What is meant by ‘maturity stage’ in a product life cycle? What should companies do at this stage to defend the product? ____________________________________________________________________________________ ____________________________________________________________________________________
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ProductDevelopment…………………………………... 2 3. Positioning and product life-cycle management…………….. 3 4. New Product lines and brands management………………….4 5. Conclusion…………………………………………………….5 References…………………………………………………………………… 13 Appendix A – Interview question and questionnaires…………...................... 15 Marketing Proposal – Smartphone INTRODUCTION Smartphone are unquestionable today’s most important form of consumer tech.Since the iPhone, they’re no longer just for business;
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simulation. Throughout the simulation the Quasar evolved through the four market structures. This writing will identify the findings of that evolution through the life cycle of their products and the changes of buyers and sellers over time. Pure Competition In pure competition, a large number of independent sellers of standardized products characterize the market. Information is free flowing and free entry and exit exist. The seller is the price taker and not the price maker (McConnell & Brue)
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