Week 1 Weekly Questions 1. In your own words, define marketing. Marketing is the process of selling and obtaining products and services through social activities. 2. Give some example of marketing activities that you see out in the “real world”. For example, Coles sells food and necessity to people. The shop of Clinique provides some cosmetics to the women. Central market sells lots of fruits to people. 3. Explain the ‘marketing philosophy’. What is the difference between
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introduced a new consumer food product and invested both in national advertising (pull strategy) and in training and motivating your field salesforce to sell the product to food stores (push strategy). What kinds of feedback would you receive from both the advertising and your salesforce? How could you increase both the quality and quantity of each? Feedback is gold dust for any business. Quality feedback is the most accurate way to guarantee the market acceptance for your product. Having in mind
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reduce or relieve the pressures of life that has lasting effects. Massage is one way to reduce stress and helps the body release every day tensions, reduce muscle pain, and restore balance to body and mind. Imagine you are in the comfort of your home and a licensed massage therapist arrives on schedule to give that opportunity. This business proposal is for a mobile spa business that brings qualified, trained staff to your location. The services and products provided by In Home Therapies are
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agency: to keep costs low in order to provide the best possible service given available funds 5. Procter & Gamble: to assess the profitability of its different products 6. Any other large, diversified manufacturer, like Procter & Gamble: which needs to be able to analyze the relative profitability of its different products, using cost management 7. A small machine shop: which needs cost management to determine whether it should repair or replace a machine 8. A dance studio: to analyze
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What allows farmers to claim Free Range and what consumers should look for when wanting authentic Free Range Farming products? Pritchard, Forrest. "3 Secrets of Free-Range Farms." Smith Meadows. Smith Meadows, 24 May 2013. Web. 11 Nov. 2013. In this very informative article by Forrest Pritchard, 3 Secrets of Free-Range Farms the importance of Free Range Farms on the eco-system and our environment is thoroughly explained. Pritchard explained the cycle where earth worms burrows through the soil irrigating;
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The factors that really emulate me is that ZARA business model and concept: Product Development Many competitors rely on a small elite design team that plans both design and production needs well in advance. Stores have little autonomy in deciding which products to display or put on sale because Headquarters plans accordingly and ships quantities as forecasted. Zara’s speed to market in product development exceeds the capabilities of its competitors. This in itself provides additional value
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Page ………………………………………………………………………………………………………………………….……………..... 1 Table of Contents ………………………………………………………………………………………………………………………………. 2 Case Analysis ……………………………………………………………………………………………………………………………………... 3 Family Life Cycle ………………………………………………………………………………………………………………….… 3 Figure 1: Consumer Development ……………………………………………………………………………………….… 4 Decision Dynamics …………………………………………………………………………………………………………………………..... 4 Children’s Perspective ……………………………………………………………………………………………………………………..... 5 Cell Phone
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in Australia Industry The industry in question is the Australian Shopping Centre industry. Value Chain Value chain is not really relevant as the shopping centre spaces are simply rented out. Industry Life Cycle The industry is currently in the Maturity stage of its life cycle however could be entering into the shake-out stage in as little as 5 years. The figures provided by Mary Meekers suggest that online shopping will account for 12% of all retailing in the US by 2019 with online retailing
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businesses as generally consumers have less money to spend and usually demand might fall. Lego defied this at the height of the last recession by returning a 69% rise in profits in 2009, a time when other toy businesses were struggling badly. Part of what allowed Lego to thrive at this time was the nature of the product, because it is long lasting and children can use it in a multitude of ways, parents were attracted to it at a time when they needed toys that would have a longer life span for their children
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6-3 Consumer Behaviour * relationship between stimulus and response 6-4 * cultural factors (6-5) * combination of values, beliefs, behavior * acquired through socialization processes * why are values and beliefs important to marketers? * Forms their needs, shapes their wants * Tells us about their preferences * Subcultures * Determined based on: * Nationalities * Religions * Racial groups
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