memberships fees, add money to Zipcard and change driving plan. * Zipcar has teamed up with universities and colleges to offer the convenience of car ownership without having a car on campus. Product Life Cycle * Zipcar, European car-sharing, occupies the Growth Stage of the Product Life Cycle. In 2000, Zipcar was founded by Cambridge, Massachusetts residents. In October 2007, Zipcar merged with rival Flexcar and in April 2010 Zipcar bought London-based car-sharing firm Streetcar in its latest
Words: 3112 - Pages: 13
can buy things that can make a person happy...for a while. In today’s world, IPhones, fancy cars, and nice clothes seem to have become a necessity in life. The problem is, soon there is a newer phone or a fancier car. People can get stuck in a never-ending cycle of trying to buy short-term happiness. Over a lifespan, purchases meant to provide short-term happiness can result in insufficient money for the necessities of life ultimately resulting in unhappiness. Money may actually not be necessary
Words: 811 - Pages: 4
Analysis of Mobile Communications Devices Industry INTRODUCTION This report is focused on the segment of the Electronics industry that creates devices for mobile communications, and referred to as the Mobile Communications Devices industry in this report. The mobile communications devices industry is set for a hyper growth spurt. By 2020, Morgan Stanley predicts that the number of mobile devices (smartphones, tablets, car electronics, etc.) could easily top 10 billion units. Mobile data
Words: 6859 - Pages: 28
CASE SYNOPSIS Business 478 Prepared by: Aswin Kumar Candice Woods Giorgio Budolig Lucas Segars Qasim Nathoo Prepared for: Jerry Sheppard March 20, 2013 Blackberry, Then And Now Research In Motion (RIM) entered the mobile communications industry in 1984. The Waterloo, Ontario, company founded by Mike Laziridis, penetrated the market with two-way paging technology; developed as a substitute product for Motorola’s SkyTel. Following a series of financing in 1998, and a Co-CEO partnership
Words: 3231 - Pages: 13
NANYANG BUSINESS SCHOOL AB311 STRATEGIC MANAGEMENT GROUP STRATEGIC REPORT ON APPLE INC. SEMINAR GROUP 2 TEAM GENIE Instructor: A/P LAI SI TSUI-AUCH Word Count: 5,999 Done by: CHAN ZHE YING GOH CHUWEN LEE KOK CHONG TEO KOK MIN JOHN 1 Table of Contents I. EXECUTIVE SUMMARY ............................................................................................................... 3 II. MAIN REPORT....................................................................................
Words: 8330 - Pages: 34
Apple Intro Apple Inc. is an American multinational technology company. It creates products that are safe in their intended use, conserve energy, and prevent pollution throughout the product life cycle including design, manufacture, use, and end-of-life management. Manufacturing Do they use recycled materials? • Apple is designing products that use fewer materials than ever before. They have come up with innovative ways to minimize the environmental impact by using more recycled, recyclable
Words: 820 - Pages: 4
P1 – Describe the type of business, purpose and ownership of two contrasting businesses The first Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest
Words: 7297 - Pages: 30
Strategy analysis on SingTel Telecom Introduction Singapore Telecom (Singapore Telecommunications Limited, referred to as SingTel, AFP) was established in 1879, is a wholly-owned by Singapore government-owned company, it is Singapore's largest telecommunications companies. Singapore Telecom to increase strongly in markets outside of Singapore, and a partial stake in the operator, including the Australian carriers Optus's 100% stake in 2000, the British Cable and Wireless Optus, and other shareholders
Words: 5496 - Pages: 22
Apple sets iPad 3 launch event for March 7 Computerworld - As expected, Apple today issued invitations to the media for an event next Wednesday, March 7, where it's expected to launch the next iPad. Invitations were received by bloggers and reporters, including those with the IDG News Service, which is operated by IDG, the parent company of Computerworld. The news confirmed earlier speculation that Apple would debut the newest iPad -- which most have labeled iPad 3 -- in early March, which later
Words: 640 - Pages: 3
Environmental Scan Paper Environmental Scan Paper According to BusinessDictionary.com, “an environmental scan is the vigilant monitoring and evaluation of a firm’s external and internal environments for detecting early signs of opportunities and threats that may influence current and future plans” (BusinessDictionary.com, 2011). In strategic planning, an environmental scan can help an organization increase understanding of the internal and external environmental factors that are required to
Words: 1271 - Pages: 6