ETEC 522 The Business of eLearning The Phoenix Effect An Environmental Analysis of Apple Inc. Jeff Miller, Alan Doree, David Vogt, Bruce Stewart Jerry BleeckeR MET Program University of British Columbia October 22, 2004 Introduction – “As Bad as it Gets” The year was 1985. Apple Inc., the industry leader in the personal computer industry was bleeding money
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INTRODUCTION The success of Apple’s strategy actually began when there were crises internally and financially arose that worried Mac users around the world Apple’s shareholders and customers were losing faith, and competitors were closing in fast. These crises began when John Scully joined Apple in 1983 and also the ouster of Steve Jobs from Apple Computers (Apple) in September 1985 because he cannot work closely with John Scully. Both Jobs and Scully have difference opinion in running the business
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The History, Development & Growth of the Company over time Steve Jobs and Steve Wozniak founded Apple on April 1, 1976. The two Steves, Jobs and Woz (as he is commonly referred to – see woz.org), have personalities that persist throughout Apple’s products, even today. Jobs was the consummate salesperson and visionary while Woz was the inquisitive technical genius. Woz developed his own homemade computer and Jobs saw its commercial potential. After selling 50 Apple I computer kits to Paul
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multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electron1ics, computer software, online services, and personal computers. Its best-known hardware products are the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad tablet computer. Its online services include iCloud, iTunes Store, and App Store. Apple's consumer software includes the OS X and iOS operating systems, the iTunes media browser, the Safari web browser
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------------------------------------------------- 1. Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence? ------------------------------------------------- A. Watching how the stock market reacts to interest rate changes B. Motivating distributors to pass along important intelligence from the marketplace. C. Collecting competitive intelligence by buying a competitor’s products D. Setting up a consumer panel -------------------------------------------------
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Business Environmental Audit Critically assess the strategic Direction of the Nike brand William Hanrahan (060953199) ACE1004 Introduction to Management Contents 1.0 Executive Summary 2.0 Introduction 3.0 Nike 3.1 History 3.2 The Market 3.3 Industry Analysis 3.4 Trouble Ahead for Nike? 3.5 Nike Advertising 3.6 Brands of Choice 3.7 Nikes other Brands 3.8 Targeting New Markets 3.9 Financial Performance 4.0 External Market Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural
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ID#080515A PUBLISHED ON OCTOBER 23, 2008 REVISED ON MARCH 22, 2011 Sonance at a Turning Point BY NATALIE MIZIK * ABSTRACT CONTENTS In 1982, Sonance, a high-end audio company, invented a new product category: in-wall speakers. At Introduction .........................................1 the close of 2005, Sonance was at a turning point. The company attempted to benefit from the boom in the Industry ................................................3 housing market in the
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on many companies that rely on Japan for manufacturing parts, and have caused countless disruptions across the global supply chain. For example, it has been reported that Apple was facing tight supplies on the lithium-ion batteries used in its iPods. The bottleneck was traced to Kureha, a relatively obscure Japanese chemicals manufacturer which had to shut down its factory near Iwaki following the disaster. Although the company’s factory had remained intact, it was the damage to the ports that
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P1 – Describe the type of business, purpose and ownership of two contrasting businesses The first Business I have chosen is British Airways, because of my interest in travelling. Also, I thought it’d be a very interesting and different company to choose and base my research on. British Airways, often shortened to BA, is the flag carrier airline of the United Kingdom and it is the largest airline in the United Kingdom based on fleet size. When measured by passengers carried, it is second-largest
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Segmentation Markets are segmented into different 'niches', driven by different types of consumers with different product or service requirements. The fact of the matter is that we do not all want the same products, and we have different requirements for the products and services that we do consume. Product differentiation is based on four elements: Price – How much am I prepared to pay for this product? Quality – What level of quality do I require? Availability – or maybe delivery. How
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