INTRODUCTION Apple is an American multinational company which designs and manufactures electronic products and sells them all around the world. It is a company which has not only an been asset to the technological world of computer science since its foundation in 1976, but it has also developed into one of the most profitable corporations, with a brand loyalty like no other. It has succeeded to pose as one of the technological pioneers in micro computing for consumers of all ages. Apple’s stable
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It owes this success to constant, incremental changes made to its products over the course of many years – closed innovation allowing them to fend off all comers while delivering something unique to the market. It started in 2001, when the first iPod music player – Mac compatible only – was released. Sales were slow, through analysis of the sales, market transition and the wants and needs of the consumer Apple determined that through development of Windows-compatible iTunes software they could
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technological equipment is very slim since the big companies think people cannot afford by the fancy things while filling up their stomachs is already hard. I remembered winning an Apple Ipod at my company ceremony several years ago; my co-workers and my friends were looking at me as if I have won the greatest gift in life. The envy looks and congrats from other people around me that day gave me a great feeling even though I knew have won a wonderful gift. We had been trying to conceive for 3 three
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that the company experienced some financial struggles that led to several changes in the management. In 1997, Steve Jobs took over the operations, and became a CEO during the struggling period of the organization. Then, in 2001, he introduced the iPod which eventually became so popular in the market, and even turned out to be the forefront in the music players industry. Subsequently, in 2007, Apple Inc. started its stint in the phone industry with its innovative I Phone, which also turned out to
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Because you can’t maximize early adopters if your product is old before it’s launched. Keep the cash coming – All the press you read about Apple’s product strategy frequently misses the most important point – Apple doesn’t just want to sell you an iPod or iPhone or iPad and bank the shekels; rather, the company wants you to keep buying stuff through their devices and services.
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Product A product is often created to fill a particular need in the marketplace. The product is the combination of all the contacts between the market and the marketer, through which goods are sought and purchase. At various point in the life cycle of a product, various marketing strategies become important. In early stages, advertising is essential to create product knowledge, while in later stage when the majority of potential consumers would have already bought the product, owner prices
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ปัจจัยที่มีผลต่อการแข่งขัน Smart phone ในอนาคต • ความก้าวหน้าทางด้านเทคโนโลยี • life cycle • พฤติกรรมของผู้บริโภค • บทบาทของเทคโนโลยีในชีวิตประจำวัน ส่วนแบ่งตลาดของ Apple Inc. • OS ของ Smart phone Apple OS 48%, RIM OS 19%, Android 15% • Platform Apple 56%, Android 29%, other 15% • PC manufacturers ในปี 2009 Hewlett-Packard 20%, Dell 13%, Acer 13%, Lenovo 8%, Toshiba 5%, Apple 4% • MP3 Player ในปี 2009 Apple (iPod) 70%, other 30% Role of IT Hardware & Software • Plug &Play •
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The Death of Ipod The death of IPod 1. Draw a representation of the traditional value chain for the global music industry. 2. Product and service segments. a. Which segments have grown fastest? 3. What is your conclusion about the industry life cycle stage? Why? 4. What are the key technology issues that have affected the growth? 5. What are the key economic issues that have affected the growth? 6. What are the key market issues that have affected the growth? 7. What are the key political
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Introduction The primary purpose of this report is to execute an economic analysis on Apple Inc. We will review the impacts that the competitive market has had on Apple, since it was founded in 1976. This report will detail how Apple Inc. is both a dire example of the adverse effects of monopolistic competition on a company as other companies into the market; as well as an exceptional example the economic rewards yielded by innovation and brand differentiation within a competitive market. An analysis
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insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores in 39 countries)[1] | Headquarters | Cupertino
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