CASE: GS-66 DATE: 06/05/09 CISCO SYSTEMS, INC.: COLLABORATING ON NEW PRODUCT INTRODUCTION On November 13, 2007, more than 100 employees of Cisco Systems, Inc. assembled in classic Cisco fashion: they dialed in from multiple locations around the world for an important meeting. The purpose of the gathering was to get the green light from senior management to manufacture a new high-end router that would make the giant networking company more competitive in an age of surging Internet traffic
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SECURITY RESEARCH PAPER A PERSPECTIVE ON TERRORISM Piers Hutt piershutt@hotmail.com 1 March 2015 A PERSPECTIVE ON TERRORISM ABSTRACT Purpose: To critically examine the threat of modern terrorism to Western society. Design/methodology: An assessment was made of publically available documentation. The paper is then divided into a number of sections. It initially deals with the difficulties of defining terrorism, followed by its symbiotic relationship with the media. The next section
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MARKETING 7E People real Choices This page intentionally left blank MARKETING 7E People real Choices Michael R. SAINT JOSEPH S SOLOMON ’ U OLLINS NIVERSITY Greg W. MARSHALL R C OLLEGE Elnora W. THE UNIVERSITY OF SOUTH CAROLINA UPSTATE STUART Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial
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REV: SEPTEMBER 5, 2007 ROBERT D. AUSTIN DANIELA BEYERSDORFER Bang & Olufsen: Design Driven Innovation “The Farm,” Bang & Olufsen’s futuristic glass-and-concrete headquarters, rose out of the green fields of western Denmark “like something lifted from a Stanley Kubrick dreamscape.”2 In a nearby parking area, Christopher Sorensen stepped from his car and walked toward the entrance, on his way to meet with a high-powered group that included the CEO, to discuss an important product program.
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THE PDMA HANDBOOK OF NEW PRODUCT DEVELOPMENT T HIRD E DITION Kenneth B. Kahn, Editor Associate Editors: Sally Evans Kay Rebecca J. Slotegraaf Steve Uban JOHN WILEY & SONS, INC. Cover image: © Les Cunliffe/iStockphoto Cover design: Elizabeth Brooks This book is printed on acid-free paper. Copyright © 2013 by John Wiley & Sons, Inc. All rights reserved Published by John Wiley & Sons, Inc., Hoboken, New Jersey Published simultaneously in Canada No part of this publication may
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condition as well as, hopefully, to acquire the knowledge needed to optimize life satisfaction. We therefore begin with an overview of how diverse social science and life science researchers (collectively known as developmentalists) approach the monumental task of studying humans over the course of the life span. Our discussion includes the goals of the scientific community, the recognized framework for studying the life span, what aspects of development warrant extensive examination, and what scientific
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Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the
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PLANET STARBUCKS TABLE OF CONTENTS 1 CONTENTS Background Problem Identification Main Issue Narrow SWOT analysis Functional Area Analysis Alternatives Recommendation Implementation PAGE 2 7 7 8 16 47 53 57 1 PLANET STARBUCKS (A) ‘Group B’ BACKGROUND About Starbucks: Starbucks is one of the finest coffee stores, popular among its customers for its aura with a very comfortable atmosphere to relax and the first rate music it plays. As in the 1990s, it is a store which has been
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vocabGCSE 09 Spanish Vocabulary book Version- Draft 1 GCSE Spanish Edexcel GCSE in Spanish Edexcel GCSE 2009 Spanish Vocabulary Book Edexcel are pleased to oprovide this free vocabulary book freely to support learners following the the Edexcel GCSE 2009 Specification in Spanish. Please note: the most up to date version of this document is available on the Edexcel website and a definitive list of core vocabulary is available in the Edexcel Specification. Introduction This bilingual
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Political Factors - Governments controlling world hydrocarbon reserves → significant impact - OPEC controlling 75.5% of world reserves → highly influential - Political risks: Instability, expropriation/nationalization of property, terrorism, civil conflicts, strikes, wars, etc. → adverse effect - Environmental treaties (Kyoto protocol) → negative impact Economic Factors - Interdependence between world economy and oil industry: economic growth → growing demand for oil; but also: continual supply
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