Unit 3: Introduction to Marketing Unit code: Y/502/5411 QCF Level 3: BTEC National Credit value: 10 Guided learning hours: 60 Aim and purpose The aim and purpose of this unit is to give learners an understanding of how marketing, research and planning and the marketing mix are used by all organisations. Unit introduction Marketing is at the heart of every organisation’s activity. Its importance is also growing in the non-commercial, public and voluntary sectors. Also
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EDEXCEL BTEC Level 3 Subsidiary Diploma in Business UNIT ASSIGNMENT | Unit Number | Unit Name | Credit value | 3 | Introduction to Marketing | 10 | Name of assignment | Marketing the Jacksonville Jaguars and Birmingham Children’s Hospital | Name of Assessor | Danny Pardoe/Mark Guy | Start date | Completion date | Duration of assignment | Task 1 & 2: 7/3/14Task 3: 10/4/14 | Task 1 & 2: 10/4/14Task 3: 16/5/14 | 5 weeks5 weeks |
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[pic] WATERFRONT QUARTER, HUDDERSFIELD DEWSBURY CENTRE, DEWSBURY |Assignment title |Task 1 – The Role of Marketing | | | |Assessor |Jo Holmes
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reason, they are constantly changing their marketing tactics to attract customers. But customers on the other hand, are becoming aware of the quality of these products. In most cases, quality products is viewed as a relationship builder between the present and future customers of the industry, so now a day customers prefer to buy those products whose quality is good and whom they can trust. Objective: As in FCPL my major responsibilities are making marketing strategies, implementing those strategies
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Introduction to the Marketing Task 1: The limitations and constraints of marketing for McDonald's and Burger King: |The limitations and constraints of marketing | | | | |McDonald's |Burger King | |
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P1, P2, M1 & D1 Checklist Describe how marketing techniques are used to market products in two organisations (P1) ------------------------------------------------- In your role as a Marketing Assistant your Manager has asked you to look at the marketing activities of Uxbridge College and another organisation. You have been asked to complete a table like the one below that describes how marketing techniques are used to market products in each of the organisations. You need to focus your
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P2 - Describe the limitations and constraints of marketing for the organisation. Consumer law: The European Union has improved and strengthened the consumer protection law in the current years. It is essential that businesses ensure they monitor changes in the law and landmark decisions that may cause their marketing strategies to be illegal. Business marketing strategies must be within the laws limits. Sale of Goods Act 1979: The Sale of Goods Act 1979 requires traders to advertise and sell
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Marketing Research Kudler Fine Foods Marketing is a business role and a set of developments for creating, communicating, and delivering a valuable product or service to consumers and for managing client connections in ways that profit the organization along with its stakeholders. This paper will examine how marketing research, strategies, and tactics. The components of marketing mix for as Kulder’ s product, target market, the price, and how they use promotions will also be explained. Research is
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process of designing, creating and marketing products to benefit the consumers. This discipline is focused on developing systematic methods for guiding all the processes involved in getting a new product to market. Market Development is a strategy that entails expanding the potential market through new users or uses. Diversification is a risk management technique that mixes a wide variety of investments within a portfolio. The Limitations and Constraints of all Businesses: Sales of Goods
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activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of `A’-classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project. Task 1 Assessment method: Report Criteria covered Describe how marketing techniques such as branding and relationship marketing are used to market products in two organisations. You
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