A STUDY ON MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD. Submitted to Mohammad Nazmul Huq Assistant Professor Department of Business Administration (Marketing) Submitted by Md. Anowar Hossain ID: B.B.A - 027 07143 Department of Business Administration Stamford University Bangladesh This is to certify that Anowar Hossain, ID NO. -BBA-02707143, student of
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IEEE TRANSACTIONS ON ENGINEERING MANAGEMENT, VOL. 49, NO. 1, FEBRUARY 2002 59 R&D Project Selection Using the Analytic Network Process Laura M. Meade and Adrien Presley Abstract—The analytic network process (ANP) is presented as a potentially valuable method to support the selection of projects in a research and development (R&D) environment. This paper first discusses the requirements of the R&D project selection problem, which requires the allocation of resources to a set of competing and
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1. Marketing concept: The basic function of marketing is to attract and retain customers at a profit. The traditional marketing concept is companies achieve their profit and other objectives by satisfying customers. However, traditional marketing concept is necessary but not sufficient condition for company goals. Therefore, in order to achieve successful, the modern marketing concept is to achievement and set of corporate goals through meeting and exceeding customer needs and expectations better
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PMO Challenges The AtekPC Project Management Office Case Study was assigned for this class to provide an overview of the challenges faced by management in the development and deployment of a PMO in an existing company. Based on the case study respond to the questions below incorporating not only the course reading materials, but any outside research that may be relevant. Be sure to cite the authority for any research included in your response. What were the changes in AtekPC’s business
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The real value of a strong brand is its power to capture consumer preference and loyalty. In a cluttered, competitive market place, the brand elements that make up the brand will have to do more and more of the selling job. In a time- compressed marketing world the fact that brand name can be noticed and its meaning registered or activated in memory within just a few seconds is a tremendous asset and provide a firm with a strong competitive advantage. Mutual Trust Bank Ltd. is the leading multinational
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A brief analysis of the marketing aspects of The Daily Prothom Alo Prepared for: Syed Munir Khasru Professor Managerial Communication (C-501) Prepared by: Group# 4| MBA-49D Mark Anupom Mollick Roll: 26 Aslam Hossain Roll: 27 Sadnima Amir Roll: 28 Institute of Business Administration University of Dhaka June 15, 2013 | June 15, 2013 Syed Munir Khasru Professor Institute of Business Administration University of Dhaka Subject: Letter of transmittal Dear Sir
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Draft Final Report E-Commerce in Bangladesh: Status, Potential and Constraints Najmul Hossain December 2000 A report prepared for JOBS/IRIS Program of USAID. The author gratefully acknowledges comments received from Thierry Van Bastelaer, Catherine Mann, Dewan Alamgir, Asif Khan, Abu Saeed Khan, Tahmina Begum, Shabnam Nadiya and Tonmoy Bashar. The views and analyses in the paper do not necessarily reflect the official position of the IRIS Center, the University of Maryland or that of USAID
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Group. The Scope of the study is limited of organizational set up, functional & performance. The scopes of this study are: 1) Maintain a good relation between Employs & management. 2) Improving an effective work station design. 3) Effective marketing layout designing. 4) Efficient handling of employees. 5) Handling & setting the employees according to their work. 6) Maintaining the link in effective manner. 1.3 Objectives of the study The main objective of the study is to find
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EFFECT OF MERGER ACQUISITION ON FIRM’S PERFORMANCE BY AYODELE EYITOPE A. DARAMOLA OPEMIPO O. FALUSI OLANIYI JANUARY 2001 ABSTRACT The world is changing. Economy being a Dynamic phenomenon is changing it. Gone are the days when the Nigerian economy is described as underdeveloped. We are not saying that our economy ranks in pari-passu with that of Western Europe. However, we are so far away from where we started as a nation
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work on improving productivity and quality of Prime Bank Ltd. It was given as task. We complete our task within the time. I, face so many problems as such as computer virus, internet accesses problem in our university lab. There are so many limitations although we can complete our task for this we group members are so grateful to authority. This is particular in nature. In case of any doubt we the people undersign on this presentation remain stand by to clarify. Thank you very much sir
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