Transportation Research Part E 41 (2005) 531–550 www.elsevier.com/locate/tre Global supply chain design: A literature review and critique Mary J. Meixell a a,* , Vidyaranya B. Gargeya b,1 School of Management, Enterprise Hall, MSN 5F4, George Mason University, Fairfax, VA 22030-4444, United States b Information Systems and Operations Management Department, 479, Bryan Building, The University of North Carolina at Greensboro, Greensboro, NC 27402, United States Abstract In this
Words: 10148 - Pages: 41
Consumer Buying Behavior Process Institute of Business and Information Technology University of Punjab Submitted by:- Maria Mohni Ali Farooq Submitted to:- Sir Basit Afzal Date:- 31/01/2014 Contents Executive summary 3 Methodology:- 3 Consumer profile 4 Yankolovich mind base segmentation:- 5 Trait sum up them:- 5 Stages of the Consumer Buying Process:- 5 Need Recognition:- 6 Pre-purchase Search or Information Search:- 7 Internal influence:-………………………………………………………………………………………………………………………8
Words: 3526 - Pages: 15
strengths derived from its deep consumer insights, cutting-edge Research & Development, differentiated product development capacity, brand-building capability, world-class manufacturing infrastructure, extensive rural linkages, efficient trade marketing and distribution network and dedicated human resources. ITC’s ability to leverage internal synergies residing across its diverse businesses lends a
Words: 1706 - Pages: 7
Describe limitations and constraints under which marketing Report by: Fajar Hassan To: marketing director of Apple This report is to advise you on what legal requirements you have to follow in order to maintain a successful and legal business. Therefore following all these laws and changes is mandatory and must be understood thoroughly. Sales of goods act 1979 This act requires traders to sell their goods as they are described and of satisfactory quality. Also it should serve its
Words: 1676 - Pages: 7
structure. The empirical analysis of the Study covered 5 years ranging from 2000 to 2005 Methodology of the Study: The key areas of performance evaluation can be identified as financial performance, managerial performance, operational performance, marketing performance or the overall performance. A proper evaluation of the financial performance of any company can be done through the techniques of financial analysis of the accounting data presented in the financial statements which includes mainly
Words: 6960 - Pages: 28
In today’s business environment, a firm’s survival is dependent on how it responds to its stakeholders; CSR is a way that response is communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business. Introduction Corporate Social
Words: 2910 - Pages: 12
FACTORS AFFECTING BRAND LOYALTY AMONG SMALL SCALE SAVERS (A Case Study Bank) ABSTRACT The purpose of the study was to find out the factors affecting brand loyalty among small scale savers. This was a descriptive sample survey which targeted 100 customers of Equity bank Nairobi. The specific objectives of this study were to establish who loyal customers to Equity are, to determine the factors that make the customer satisfied, to examine how awareness work to help brand loyalty and to determine
Words: 11498 - Pages: 46
Procurement and Marketing In International Environment The importance of “Marketing” as a concept, a practice and an orientation as being fundamental to the competitiveness and the survival of almost every organisation cannot be over emphasis in today’s business environment. Marketing is a broad topic that covers a range of aspects, including advertising, public relations, sales, and promotions and the strategies and approach adopted in implementing such tasks can be a deciding factor in the competitiveness
Words: 2837 - Pages: 12
enabling the wireless audio device market to grow with a never seen before rate. In this project, we try and analyze the key factors which propel the consumer to buy wireless speakers which is a type of wireless audio device. With the help of various marketing research techniques like surveys and focus group discussions we try and list down the most and the least important features which as per the consumer when he/she decides to select a wireless audio device. Also, by interviewing the current users of
Words: 2355 - Pages: 10
latter. It has expended its geographical presence to the Middle East and Asia 2012. Although the company has suffered some disappointments and lost a fifth of its clients, it remains one of the key players on the market. It had tried to adapt his marketing strategy to the financial changes as well as to regional requirements and imperatives. What is the role and importance for the organisation in developing long-term relationships with its customers? What does it help the organisation to achieve?
Words: 2646 - Pages: 11
