is directly linked to perceived usefulness (except for games) and perceived enjoyment, as hypothesized. Perceived enjoyment and usefulness were generically found to explain intention to use applications for both users and for non-users. Research limitations/implications: With regards to the impact of social norms, the study finds that further research needs to be done in exploring its impact more thoroughly. The dataset of the research, consisting purely of male-dominated, young smartphone users, make
Words: 10509 - Pages: 43
BUYING IN SUPERMARKETS: CASE STUDY OF SUPERMARKETS ALONG THIKA ROAD SUPERHIGHWAY. BY: PRESENTED TO G. NDUATI A project proposal submitted in partial fulfillment of a degree in International Business Administration (marketing) ABSTARCT The case study will aim at collecting information from respondents on the factors affecting impulse buying. The research design to be used in this study will be descriptive research. CHAPTER 1 1.0 INTRODUCTION
Words: 5079 - Pages: 21
FINANCIAL PERFORMANCE MEASURES AND THEIR EFFECTS By Evanti Firstadea (105020307121003) Rosyida Mardyana (105020307121011) University of Brawijaya Economics and Business Faculty Accounting Major FINANCIAL PERFORMANCE MEASURES AND THEIR EFFECTS INTRODUCTION The primary objective of for-profit organizations is to maximize shareholder (or owner) value, or firm value for short. Thus, the results-control ideal would be to reward each individual employee for doing what s/he does to increase
Words: 7223 - Pages: 29
MARKETING RESEARCH PROJECT REPORT ON THE IMPACT OF GENDER DIFFRENCES ON JOB SATISFACTION, MENTAL HEALTH AND OCCUPATIONAL STRESS AMONG BANKING EMPLOYEES (Submitted In Partial Fulfillment of the course Marketing Research) Submitted To: |
Words: 5991 - Pages: 24
“ANALYSIS OF VARIOUS BRANDS OF SOYABEAN REFINED OIL IN THE MARKET” SUBMITTED TO CHITKARA BUSINESS SCHOOL, IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTERS IN BUSINESS ADMINISTRATION IN MARKETING (2006-2008) Submitted by: Ashwani Pahuja
Words: 11877 - Pages: 48
AJ+: Creating Customer Value Through Active Audience Engagement Engagement is in our DNA. -‐ Raja Sharief, AJ+ Strategy Implementation Manager The Reflective Mindset: Changing Trends in the News Media Industry Al Jazeera, along with other traditional news broadcasters, is currently
Words: 3504 - Pages: 15
discovers the significant factors influence consumers’ focusing on young female purchase intention towards organic food in market place, Malaysia. The authors were looks on new model of marketing mix, which is accessibility, acceptability, affordability and awareness. This research was contribute and beneficial to marketing managers in order to develop the most suitable strategy to gain higher level of market share, and automatically
Words: 3162 - Pages: 13
the optimization of the enterprise resources. * Database systems with the “data mining” capabilities to make the best use of available corporate information for marketing, production, promotion and innovation. The SIS systems also facilitate identification of the data collection strategies to help optimize database marketing opportunities. * The real-time information systems that
Words: 3171 - Pages: 13
Example Term Paper Format ECON 460 November 19, 2011 Abstract The following paper is an example of the appropriate stlyle, layout and format for an term paper or essay in an economics course. All papers should have a title page that contains the following: 1. Title of the Paper 2. Course Number and Instructor 3. Your name and student number 4. Date Any graphs should be on seperate pages that are not counted as part of the written page requirements. All graphs must be discussed and explained within
Words: 5417 - Pages: 22
Example Term Paper Format ECON 460 November 19, 2011 Abstract The following paper is an example of the appropriate stlyle, layout and format for an term paper or essay in an economics course. All papers should have a title page that contains the following: 1. Title of the Paper 2. Course Number and Instructor 3. Your name and student number 4. Date Any graphs should be on seperate pages that are not counted as part of the written page requirements. All graphs must be discussed and explained
Words: 5429 - Pages: 22
