www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree
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PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE CONTENTS EXECUTIVE SUMMARY
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NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation
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NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation
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SECTION - I 1 INTRODUCTION TO MARKETING PART I Unit Structure 1.0 Objectives 1.1 Introduction 1.2 Meaning & Definitions of marketing 1.3 Importance of marketing 1.4 Scope of marketing 1.5 Concepts of marketing 1.6 Role of marketing manager in changing environment 1.7 Summary 1.8 Exercise 1.0 OBJECTIVES After studying this chapter students will be able to: Understand the meaning and definition of marketing. Explain the nature of marketing Discuss the importance of marketing Know the
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