Lindt & SprüngLi AnnUAL REPORT 2011 For the past 165 years, premium chocolate manufacturer Lindt & Sprüngli has been committed to render top quality. With six production sites in Europe and two in the USA, 18 subsidiaries as well as numerous independent distribution partners, LINDT products are in the meantime available nearly all around the globe. To ensure an impressive presentation of the LINDT product variety and to grant our loyal chocolate lovers an extraordinary shopping experience, increased
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management Before 2006 (pre-crisis) : Lindt outperformed an otherwise stagnant chocolate confectionery market growing by 17% in the first half of 2006. Against the first half, hence hindering the period profitability. While the company makes just 40% of its annual sales over this period, 50% of the fixed costs of production and marketing are nevertheless charged against the first half, hence hindering the period profitability. (Sweetest performance ever for Lindt &Sprungli) Brand Strategy In its
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Lindt chocolate. Delivery Food Delivery service has revolutionized the food industry. With a quick phone call, or a quick online search, you can have food delivered to your doorstep within the next few minutes or in some cases, days. Lindt chocolate café’s do not provide any quick food delivery services, although if you are living in the USA, you are able to purchase their products online and have them shipped to you; a service not currently available in Sydney. The telecommunications revolution
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Industry 7 3 PESTEL Analysis of the Confectionery Industry 9 3.1 Analysis 9 3.2 Conclusion 12 4 Porter Five Forces Analysis 15 5 Industry Life Cycle and Industry Dynamics 18 6 Lindt & Spruengli Company Overview 22 7 Business System 24 7.1 Resource Base of Lindt & Spruengli 24 7.2 Activity System (Value Chain) of Lindt & Spruengli 26 7.3 Product Offering 28 7.4 Lindt’s positioning in comparison to Competitors 33 8 Organizational Structure 34 8.1 Organisational Process 35 8.2 Organisational
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Marketing research develops an understanding of the target demographic and aids in the success of a product or service. Consumer perception is arguably the most essential factor in the sale of a product. The consumer chooses their purchase based on a combination of observations that have developed into their opinion of a product. By manipulating the consumer perception through advertising and other marketing techniques, the product can increase market share. Our experiment measures the effects marketing
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QUESTION 1 Here is a company’s cost data: |Output |FC |VC |TC |MC |ATC |AVC | |1 |100 |30 |130 |0 |130 |30 | |2 |100 |70 |170 |40 |85 |35 | |3 |100 |120
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Extensive advertising policy Pozycjonowanie - produkt Wysoka cena I jakość, bardzo premium, duża różnorodność smaków (od gorzkich do bardzo delikatnych czy nietypowych) Cena Na rynku konkurencja oligopolistyczna kilku dużych graczy: market Share Lindt w okolicach 20% Promocja: * Social Media (Youtube, Facebook, Twitter) * Reklamy w Kinach * Reklamy w prasie ( też w artykułach PR jako pomysły na prezenty) * TV (w niszowych kanałach National Geographic, TVN Style) * Outdoor
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d’employés Fournisseurs : Récolte de cacao Cote d’Ivoire De manière générale Part de marché français, les MDD se vendent le mieux Tablettes + moulage se vendent le mieux Les acteurs Lindt & Sprüngli Barry Calbaut Favarger Grand distributeurs Lindt & Sprüngli Fusion Sprüngli a racheté Lindt Numéro un mondial du segment haut de gamme 2010 : Croissance malgré la hausse des prix des matières premières 2,58 miliards CHF 7’600 collaborateurs Management 4 nouveaux membres qui
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Name of Product Excellence Noir 70% Brand Lindt Country of Origin Switzerland Product Specifications 100g Product form Solid Export from Switzerland Export to Japan
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premium point, and make it a success. Defining Premiumness: Premium refers to those products whose average price is Rs 100 and above. Quite a few chocolates fall in this segment, including brands such as Lindt, Ferrero, Godiva, Mars, Bournville, Toblerone, Temptation etc. A 100 gm bar of Lindt, for instance, costs anywhere between Rs 195 and Rs 255. It will soon introduce smaller packs of 38 gm. This will be priced between Rs 90 and Rs 120. Toblerone's
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