YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around 10% as both
Words: 14055 - Pages: 57
Sustainability of Microfinance Self Help Groups in India: Would Federating Help? Ajai Nair, Graduate Student Woodrow Wilson School of Public and International Affairs Princeton University Abstract Self Help Group (SHG) banking is the primary mode of microfinance in India today, reaching over six million families. In spite of its considerable outreach, successful savings mobilization and high repayment rates, as with most other microfinance models,
Words: 19349 - Pages: 78
Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of the
Words: 20954 - Pages: 84
Marketing in China Before the reforms, under the command economy, Chinese companies took order from the state in production and push the products through state-controlled distribution systems. They never had to advertise, to do consumer research, and to think about marketing strategies. For years, even after the opening and reforms, many Chinese still consider marketing western concept of a dubious practice, something that may be not valid or applicable in China. Marketing proves to be one of
Words: 20954 - Pages: 84
Vice President – Human Resources Sr. Vice President - Technology & CIO Chief Operating Officer and Sr. Vice President – Mergers, Acquisitions & Development Chief Operating Officer - Luxury Hotels (International) Chief Operating Officer - Luxury Hotels (India) Chief Operating Officer - Gateway Hotels Chief Operating Officer - Vivanta Hotels Vice President - Legal & Company Secretary Committees of the Board Audit Committee K. B. Dadiseth
Words: 62966 - Pages: 252
This text was adapted by The Saylor Foundation under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 License without attribution as requested by the work’s original creator or licensee. Organization The overarching logic of the book is intuitive—organized around answers to the what, where, why, and how of international business. WHAT? Section one introduces what is international business and who has an interest in it. Students will sift through the globalization debate and
Words: 239764 - Pages: 960
THESIS ON IMPACT OF EDUCATION ON DOMESTIC VIOLENCE Sparkles Soft offers under stated Services 1. Plagiarism free writing services 2. PHD Research Papers 3. MBA Dissertations Writer 4. MBA Thesis writer 5. MBA Assignment writer 6. ACCA,BSC Applied Accountancy Project 7. Australian MBA Assignment writing Services 8. UK MBA Assignment writing Services 9. LLB Thesis writing Services 10. LLM Thesis writing Services 11. LLB Assignment writing services
Words: 11215 - Pages: 45
size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. Depending on the industry, the regulatory context may
Words: 37021 - Pages: 149
Chapter 1 ETHICS & BUSINESS ETHICS AN INTRODUCTION TO ETHICS Ethics is not a recent discovery. Over the centuries philosophers in their struggle with human behavior have developed different approaches to ethics, each leading to different conclusion. The word “Ethics” which is coined from the Latin word ‘Ethics’ and Greek word ‘ethikos’ pertains to character. Ethics is thus said to be the science of conduct. As a matter of fact it deals with certain standard of human conduct and morals. The
Words: 7802 - Pages: 32
as various projects and a general interest to discover the ‘mystery’ called India had brought me to the subcontinent several times since 2002, and it was soon clear to me I would focus on a topic in the Indian context. Even before I visited India for the first time I knew that it was not only about the Taj Mahal, tigers and finding enlightenment in some yoga class, but also about development, poverty and caste. Once in India, the contrast between vibrant economic development and widespread poverty
Words: 62514 - Pages: 251
