EXECUTIVE SUMMARY This dissertation set out to explore how the Internet is changing the brand-building environment, in order to identify the new sources of value, the new brand-building tools and strategies, and to outline the key factors that contribute to the development of a successful online brand. With power shifting to customers, the success of an online brand is largely determined by customer choice. The repeated choice of a certain brand by customers and business partners generates the transactions
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Cloud Security Computing Name Institution Cloud Security Computing Chapter 1 (7 pages) Section 1 : • Situational Analysis Cloud computing comprise of a disseminated infrastructure made of several interconnected machines whose assets are placed together in a virtual machine (VM) that upholds and controls itself (Marks, 2010). Different from other distributed systems, the architecture of cloud computing is detached from the physical system it depends on. This
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Mapping the outsourcing landscape Jakki J. Mohr, Sanjit Sengupta and Stanley F. Slater Jakki J. Mohr is the Jeff and Martha Hamilton Distinguished Faculty Fellow, Regents Professor of Marketing, at the School of Business Administration, University of Montana, Missoula, Montana, USA. Sanjit Sengupta is Professor of Marketing at the College of Business, San Francisco State University, San Francisco, California, USA. Stanley F. Slater, is the Charles and Gwen Lillis Professor of
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intended to elicit business from a prospective buyer” (What is a Business Proposal?). The following is an example of a proposal letter that was emailed to Mr. Lopez. “Paul Garcia Project Manager Date: March 20, 2009 Kevin Lopez Director, Amazon Schools Pvt. Ltd. Dear Mr. Lopez: It will indeed be a
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April 1, 2013 Janine Lyn A. David Internet Retailing TM – CHAPTER 1 1. Introduction It has been predicted by scholars and experts over the past decade that there will be a steady migration from a brick and mortar retailing model to internet/online shopping stores (Levy & Weitz 2001; Chiang and Dholakia, 2003) (Solorzano, 2011; Ferguson, 2011). With this trend, many traditional retailers have developed their own online stores. There were also the “pure plays”, companies that are mainly start-up
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that manufacture eReaders have high expectations for the digital future of the book industry. A new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink. In the United States, Amazon has revolutionized the market by producing an eReader that is easy to use and making it easy for customers to purchase a wide variety of books at competitive prices. While some people herald the advent of digital reader technology as an opportunity
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GM 591: Leadership and Organizational Behavior Project Proposal Overview of Organization The Organization I will be researching is ZAPPOS. Zappos is an Internet based shoe company that has blossomed over the years since 1999. They have ventured on to more than just shoes, servicing the public with offering things like accessories, handbags, watches, clothing, and even home goods. If there was an award for the best company in the U.S., I believe ZAPPOS would receive this award. This company
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results on the reputation system of Amazon.com. We show that user feedback affects the pricing power of merchants and by measuring their pricing power we can infer the polarity and strength of the underlying feedback postings. on Amazom.com post reviews about products they bought and users on eBay.com post feedback describing their experiences with sellers. The goal of opinion mining systems is to identify such pieces of the text that express opinions (Breck et al., 2007; K¨ nig and o Brill, 2006)
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Secure Data Sharing in the Cloud Danan Thilakanathan, Shiping Chen, Surya Nepal and Rafael A. Calvo 1 Introduction Cloud systems [1, 2] can be used to enable data sharing capabilities and this can provide an abundant of benefits to the user. There is currently a push for IT organisations to increase their data sharing efforts. According to a survey by InformationWeek [3], nearly all organisations shared their data somehow with 74 % sharing their data with customers and 64 % sharing with suppliers
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Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139 Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139 The Heinz School of Public Policy and Management, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213 erikb@mit.edu • yuhu@mit.edu • mds@cmu.edu Erik Brynjolfsson • Yu (Jeffrey) Hu
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