A research on costumers’ CSR awareness and how CSR activities impact customer buying preference in China. Introduction Along with the advent of globalization, environmental pollution, ethical problem in terms of work condition and shortage of resources have become big social problems all over the world .As a result, corporations are undergoing immense pressure to conduct business in more socially responsible way. The increasing pressure from society forces companies to respond accordingly.
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yaprak@wayne.edu Asst. Prof. S. Xu Department of Marketing and Logistics, University of Tennessee, Knoxville, USA Asst. Prof. E. Cavusgil Department of Marketing, University of Michigan-Flint, Flint, USA 180 A. Yaprak et al. Introduction The globalization of the world economy and markets has given rise to the growth of multinational enterprises (MNEs). With the expanded geographical scope and dispersed operations across national borders, managing MNEs effectively has become a challenging task for
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CHAPTER II- LITERATURE REVIEW In today's competitive environment it is very important for marketing managers to utilize the complete variety of marketing mix tools to achieve maximum result and one of these marketing tools is sales promotion which has been very important in the food retail division(Sue Peattie; 1998). Nowadays several promotional tools such as coupons, bonus packs, free samples and sweepstakes are very commonly practiced activities offered by manufacturers to its consumers but the
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NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation
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Introduction Globalization is a common word of a major issue in today’s world. It may be referred to many phenomenon consuming politics, technology, corporate strategy, markets, trading, and consumer behavior (Nooteboom 1999, 56). This article is to understand the concept and behavioral changes as a result of globalization towards tourism and hospitality industry in order to construct wider understanding of its negative and positive impacts. Globalization, as a meaning of its term, clearly stated
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lubricants and seals, as well as a variety of specialized machine elements such as splines, pins and keys.The main purpose of it is to produce machines that would contribute to the development of society and of individual. It also opens a slot in globalization and of especially in innovation and in stepping into another level of technology. It is like you are doing a jigsaw puzzle, or holding a very delicate thing to match it to the other. (http://en.wikipedia.org/wiki/Mechanism_%28engineering%29)
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Business Research Methods (2014) Decreasing number of box office hits per year in Telugu film industry (Tollywood) - analysis and recommendations Business Research Methods Submitted to Dr Arun Abraham Elias Victoria Management School Victoria University of Wellington New Zealand Submitted by M Rohit PGP/17/151 – Section C Indian Institute of Management, Kozhikode India M Rohit (PGP/17/151) Page 1 Business Research Methods (2014) Abstract This paper talks about the emergence
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multinational companies, government, financial regulatory institutions and in all the participants in capital market. This research is aim at examining the benefits of IFRS as against the present realities in the 21st century. In this work , review of literatures was carried out to ascertain the reasons for the adoption of IFRS, comparison were also made between existing US GAAP and IFRS using SWOT analysis in order to establish efficiency over other national GAAP. And from the report we can see that
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Introduction 4 1.1. Rationale of the Research 6 1.2. Aims & Objectives of the Research 7 1.3. Key Research Questions 7 2. Literature Review 9 3. Research Methodology 13 4. Key Findings & Discussion 13 5. Conclusion 16 6. References 16 7. Appendices 16 1. Introduction In this era of globalization, there has been a fundamental change in the way international business is being done. Due to the ease of communication and advances
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Women’s Changing Roles in the Context of Economic Reform and Globalization Shahra Razavi United Nations Research Institute for Social Development (UNRISD) Palais des Nations 1211 Geneva 10 Switzerland razavi @unrisd.org May 2003 (first draft: not to be quoted or cited without permission of author) Background Paper for the UNESCO Education for All Monitoring Report 2003: Gender and Education for All Introduction The 1980s
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